Marketing Specialist Job at St. Louis Cardinals in St. Louis
St. Louis Cardinals, St. Louis, MO, United States, 63146
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Job Description
The Marketing Specialist is an operator-level role ideal for someone who thrives on balancing multiple marketing projects at once. This will include email campaigns, app updates, website content, in-game messaging, and internal communications. This person is a critical part of the marketing department, turning plans into action and ensuring that the marketing and promotional needs of different departments are met.
Job Description
The Marketing Specialist is an operator-level role ideal for someone who thrives on balancing multiple marketing projects at once. This will include email campaigns, app updates, website content, in-game messaging, and internal communications. This person is a critical part of the marketing department, turning plans into action and ensuring that the marketing and promotional needs of different departments are met.
Job Duties
Cardinals Website:
- Supports concurrent website updates across departments while maintaining brand voice and quality standards.
- Serves as the primary writer and day-to-day liaison with the MLB Marketing Producer.
- Works with the Marketing Strategist to fulfill internal requests - creating, editing, and maintaining pages related to ticketing, promotions, sales programs, and team initiatives to keep cardinals.com timely and accurate.
- Routinely monitors other MLB websites for best practice feedback.
- Executes overlapping email campaigns across ticket sales, service messaging, promotions, game-day communications and more.
- Writes and edits all outbound email content.
- Collaborates with the Marketing Strategist on a monthly calendar and develops targeted fan messaging for groups including Season Ticket Holders and fan segments.
- Coordinates Cardinals content in the MLB Ballpark app, including layout, feature updates, check-in offers, and push notifications.
- Works with MLB to stay current on app best practices.
- Plans and executes Cardinals SMS/text campaigns in coordination with the Marketing Strategist.
- Collaborates with the Marketing Director & Strategist and Fan Entertainment team to develop and deliver in-game marketing content (in-park and broadcast) for each homestand.
- Supports the creation and coordination of live read scripts for in-stadium, radio, and TV use.
- Plans and operates the annual Cardinals Caravan, managing logistics, content needs, and cross-department coordination to ensure a smooth event experience.
- Supports internal communications by producing materials such as companywide meeting notes, broadcaster notes, and other internal communications.
- Helps ensure internal messaging is consistent and current.
- Bachelor's Degree complete
- 1 year Marketing experience minimum
- Proficient in Microsoft Office
- Exceptional writing and editing skills across channels and formats
- Strong organizational skills, time management, and project management skills
- 1-2 years of Marketing experience
- 1-2 years of Sports Marketing experience
- Adobe application skills
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
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