ECPI University is hiring: Website & SEO Manager in Virginia Beach

Search Engine Optimization (SEO) Specialist

Join to apply for the Search Engine Optimization (SEO) Specialist role at ECPI University

Search Engine Optimization (SEO) Specialist

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Join to apply for the Search Engine Optimization (SEO) Specialist role at ECPI University

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This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462

Transform your Career at ECPI University

Since 1966, ECPI University’s employees have been dedicated to helping students achieve their academic and career goals through our unique education model. Our culture is to prioritize our students' success through the support of our dynamic team and industry focused curriculum.

ECPI University provides a stable work environment, with professional growth opportunities, and competitive benefits. If you are interested in joining us in making a difference in students’ lives, we would love to hear from you to discuss the opportunity.

Benefits Of Employment

ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions
• Part-time and Adjunct employees have a different list of benefits that can be provided when requested
  
  

The SEO Specialist will work with University Director of Web Services and other internal stakeholders to develop and lead the website SEO and content strategy as part of ECPI University's overall efforts to enhance brand engagement, awareness and loyalty through various World Wide Web and digital properties.

Additionally, the SEO Specialist will oversee all aspects of website content, search engine optimization, audience engagement, and analytics reporting. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies.

Key Tasks And Responsibilities

• Leverage tools, including Google Analytics, to monitor, report and act on performance of all website/digital properties
• Report weekly and monthly on all website traffic and engagement growth through data collection and reports
• Conduct website audits and identify SEO opportunities and present plans to enhance website performance
• Conduct keyword research to determine the most appropriate and relevant keywords to target
• Manage the all website properties internal linking structure and enhance to support SEO efforts
• Conduct competitor keyword and website analysis
• Monitor and report on search engine keyword rankings
• Crawl internal and external websites on a regular basis to identify SEO opportunities for improvement
• Plan and execute a content strategy for ECPI University (and subsequent brands) that enhances the brand awareness, increases visibility and deepens relationships and engagement with key audience segments
• Manage brand and identity positioning across all web properties globally including main website, child brands and all paid search landing pages
  
  

Skills/Qualifications

• Minimum of 2-4 years’ experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
• Bachelor’s degree in Marketing or related field
• Experience in Higher Education vertical is preferred
• Google Analytics and reporting experience is required, Google Analytics Certification preferred
• Strong writing and editing skills required - must show flexibility in writing styles, including professional voice and creative approach to website copy/content
• Ability to measure reach and engagement using analytic/reporting tools in order to develop best practices, create strategic plans and guide communications projects required
• High attention to detail required
• Excellent organizational skills with the ability to multitask and meet deadlines required
  
  

ECPI University is proud to be an Equal Opportunity Employer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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