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Kyra

Kyra is hiring: Senior Strategist | Influencer Marketing Platform | Remote in Ne

Kyra, New York, NY, United States, 10261

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Senior Strategist | Influencer Marketing Platform | Remote

Senior Strategist | Influencer Marketing Platform | Remote

This range is provided by Kyra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Recruiting for Kyra | Talent & Growth | Fractional | Saas

Important Notice: We’ve been made aware of fraudulent messages claiming to offer roles or opportunities at Kyra in exchange for payment. Please note that Kyra never asks candidates to pay fees at any stage of the hiring process or campaign engagement. All legitimate communication will come from an official Kyra email address (name@kyra.com)

Kyra is an AI-powered creator marketing platform backed by $15M in Series A funding—and we’re scaling.

Hi LinkedIn!

We’re hiring for a brand new role: Senior Strategist (East Coast, US) — and we’re moving fast. If you’re an experienced strategist with a sharp eye for storytelling, a passion for creator-first content, and a background in beauty or lifestyle brands, this could be your next big move. Keep reading...

At Kyra, we’re leading the future of creator marketing—where data, creativity, technology, and AI converge to empower creators and drive real business impact for the world’s most ambitious brands.

We’re both a platform and a full-service influencer marketing agency, helping global enterprise brands like H&M, L’Oréal, and Amazon connect authentically with audiences through culturally resonant, creator-led content. Our proprietary Kyra Platform blends automation with human expertise, enabling our team to deliver impactful campaigns at scale with guaranteed performance.

The Role

As a Senior Strategist, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact—focused on one of our top beauty clients.

You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Creative, Talent, Paid Media, and Business Development to deliver campaigns that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.

What You’ll Be Doing

  • Lead end-to-end campaign strategy: audience profiling, creator casting logic, content formats, messaging, and KPIs
  • Partner with internal teams to craft compelling, platform-native concepts aligned to brand tone and goals
  • Write high-quality briefs and strategic decks that inspire both clients and creators
  • Define frameworks for success across CPV, ER, and platform-specific KPIs
  • Use first-party, platform, and audience data to shape targeting, creative, and optimisation
  • Partner with Paid Media and Client Solutions to interpret results and drive strategy forward
  • Lead cultural listening, market research, and trend tracking within the beauty category
  • Translate emerging insights into actionable campaign ideas
  • Contribute to new business efforts with trend POVs and strategic insights

Client Engagement & Strategic Advisory

  • Join client calls to present recommendations and explain the “why” behind campaign decisions
  • Work with Account and Campaign Leads to evolve strategy based on feedback
  • Act as strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring

Strategy Experience in the Creator Space

  • 5–7+ years in strategy, planning, insights, or branded content—ideally within a creator, beauty, or social-first brand or agency
  • Deep knowledge of content formats, platform behaviours, and the creator economy

Beauty Industry Fluency

  • Strong understanding of beauty trends and consumer personas
  • Ability to translate brand identity into authentic, scroll-stopping creator content

Data-Driven Thinking

  • Comfortable with performance metrics, audience insights, and platform data
  • Skilled at turning data into clear, actionable strategic recommendations
  • Strong brief-writing, storytelling, and presentation skills
  • Confident client communicator who can drive strategy forward

We’d love to hear from experienced Strategists with a background in brand-side or agency roles, ideally within beauty, lifestyle, or creator-led marketing.

This is a high-priority hire with an urgent timeline, so please only apply if your experience aligns with the role. Due to volume, we’ll only be progressing candidates who meet the key requirements.

To apply or recommend someone, email scarlett.chorley@kyra.com — we’re moving fast, so don’t wait!

If you have a condition or require any adjustment to our interview process, let us know—we’re committed to supporting you. Please note that by submitting an application or resume, your data will be processed in line with our privacy policy.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Strategy/Planning and Advertising
  • Industries

    Software Development and Marketing Services

Referrals increase your chances of interviewing at Kyra by 2x

Inferred from the description for this job

Medical insurance

401(k)

Pension plan

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