Creative Director Job at Moore DM Group LLC in Lanham

Description

As a Creative Director, you will supervise the creation and development of strategically-driven, multi-channel direct response concepts and creative-both copy and design-that communicate our nonprofit client's fundraising and marketing objectives. This role is responsible for directing a creative team and producing compelling and strategy-driven direct mail and digital copy for fundraising campaigns. The position requires a blend of creativity, strategic thinking, copywriting expertise, and leadership, with a strong sense of empathy and passion for the cause.

This is a hybrid role out of our office in Lanham, MD.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

CDR Division is a group of thinkers and doers who help nonprofits motivate and engage minds through multi-channel fundraising, so they can change the world. Experienced and savvy, we build smart, actionable fundraising and engagement strategies that help organizations to inspire, educate, advocate, and fundraise. And we have successfully helped our clients build and implement transformative integrated fundraising programs that have doubled, tripled, and quadrupled the net funds raised.

Check out www.WeAreMoore.com for more information.

Your Impact:

• Responsible for the development of all copy and design for nonprofit client fundraising campaigns and industry-related projects.
• Develop and deliver new print and digital direct response fundraising creative and test strategies and concepts that meet client objectives and goals.
• Work closely with client services and creative teams to review, evaluate, and plan clients' multi-channel fundraising campaigns strategies and tactics.
• Contribute significantly to proposals for current and prospective clients with the new business development team.
• Participate in all phases of client program development- planning, messaging, design, integration, implementation, management, and reporting.
• Supervise and train creative staff in fundraising copy and design best practices, emphasizing attention to detail, copywriting excellence, and audience empathy.
• Motivate team members to achieve business objectives, including hiring, performance evaluations, discipline, training, development, and mentoring.
• Identify and act on departmental training needs, encouraging staff to seek growth/knowledge/training opportunities.
• Provide support to the team through skill development, results analysis, and feedback to enhance their ability to make smart, data-driven decisions.
• Monitor and manage team activity to ensure timely delivery of work.
• Motivate team members to achieve business objectives, including hiring, performance evaluations, discipline, training, development, and mentoring.
• Collaborate with Art Directors and Copywriters to develop new concepts for direct mail and multi-channel campaigns.
• Responsible for developing and delivering clear, concise, and compelling direct mail and digital copy for nonprofit organizations.
• Review campaign results and apply learning to improve future campaigns using analytical skills.
• Reflect the "voice and visual brand" of a variety of clients in different verticals.
• Apply empathy and strategic thinking to create compelling and relatable campaigns.
• Adapt quickly to changing circumstances and pivot strategies as needed to achieve fundraising goals.

Your Profile:

• 10+ years of management-level experience fundraising in an agency creative department required.
• 10+ years of experience producing effective direct response fundraising copy in an agency environment required.
• Four-year degree or equivalent work experience required.
• Bachelor's degree in English, Journalism, Creative Writing, Design, or Liberal Arts preferred.
• Proven copywriting skills with the ability to craft persuasive, mission-aligned messaging.
• Exceptional knowledge and experience in directing data-driven creative fundraising strategies and tactics for multi-channel print and digital fundraising campaign copy and design development and execution.
• Strong understanding of direct response fundraising strategic and tactical communications practices and programs.
• Creative and strategic thinker with a passion for storytelling and audience engagement.
• Strong verbal and written communication skills to effectively convey ideas that the audience needs and inspire action.
• Proficient in analyzing campaign performance and applying analytical insights to optimize results.
• Effective leader who inspires and develops talent while fostering a positive, inclusive team culture.
• Skilled in project management, balancing multiple priorities and deadlines with precision.
• Highly adaptable, able to pivot strategies in response to evolving client needs or marketing conditions.
• Meticulous attention to detail to ensure quality and consistency across all creative outputs.
• Effective and compelling presentation skills in person and virtually.
• Organized, detail-oriented, able to work independently and on teams while managing multiple projects and meeting critical deadlines.
• Proficiency in Microsoft Office Suite required.
• Proficiency in MS Word, Copilot, or similar AI writing technology required.
• Familiarity with InDesign, Illustrator, Photoshop, Acrobat Pro, Premier Pro, HTML5, Flash, and XD.

How We'll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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