Chick-fil-A is hiring: Marketing Coordinator in Asheville

Marketing Coordinator

The Marketing Coordinator plays a vital role in bringing our brand to life in the restaurant and local community. This leader is responsible for creatively and strategically engaging guests through a variety of marketing initiatives, both in-store and in the community, that enhance guest experiences, build brand loyalty, and drive business growth.

1. Guest Engagement & Brand Experience

• Develop and execute in-store and drive-thru guest engagement events.
• Lead product sampling efforts to introduce guests to new menu items and drive trial.
• Coordinate acts of kindness that delight guests and reflect our values.
• Plan and execute appearances of the Chick-fil-A Cow mascot for both in-store and community events.

2. Digital & Social Media Marketing

• Lead and maintain a strong and authentic social media presence (Instagram, Facebook, etc.).
• Create engaging content that reflects our theme of being FOR our guests.
• Collaborate with team members to generate user-driven content and highlight guest stories.

3. Chick-fil-A App Awareness & Utilization

• Drive awareness and usage of the Chick-fil-A App through on-site promotions and digital campaigns.
• Assist guests in downloading and using the app to enhance their experience and increase digital engagement.
• Monitor app performance trends and provide feedback to leadership.

4. Sales Growth Initiatives

• Develop creative strategies to increase check average through upselling and menu feature highlights.
• Partner with the leadership team to identify opportunities to support key dayparts and sales goals.

5. Community Presence

• Represent Chick-fil-A at local events and with community partners.
• Build relationships that reflect our commitment to being FOR our community.

Qualifications:

• Passion for people, hospitality, and creating remarkable guest experiences.
• Excellent verbal and written communication skills.
• Proficiency with social media platforms and content creation tools.
• Self-motivated, organized, and able to manage multiple projects.
• Outgoing and enthusiastic personality; comfortable engaging with guests of all ages.
• Availability to work flexible hours including occasional evenings and weekends.