Product Marketing ManagerSanta Monica, California, United States

Product Marketing Manager

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don't need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

The Product Marketing Manager (PMM) role at GumGum is an exciting global opportunity for someone passionate about storytelling, strategic thinking, and driving commercial impact. As a PMM, you will collaborate closely with Sales, Client Services, Operations, Product, and Marketing to drive commercial success through data-driven analysis, competitive intelligence, and customer-centric storytelling. You'll support go-to-market efforts across GumGum's global product suite, ensuring successful launches through compelling messaging, strategic positioning, and best-in-class enablement. This role plays a critical part in shaping how we communicate our value to brands, agencies, publishers, and platforms around the world, while ensuring client insights influence both product development and go-to-market strategy. You'll develop product messaging and marketing materials, equip sales teams with the tools and training they need to win, and contribute to product and industry training programs that empower internal teams and external partners alike. Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

What You'll Achieve

• Product Commercialization and Go-To-Market Execution
• Messaging, positioning, and Sales Enablement
• Industry and Internal Training Programs
• Analyst and Media Support
• Market Research and Competitive Intelligence

Skills You'll Bring

• BA/BS degree required
• 2-3 years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, sales planning, or customer success.
• Experience building and executing marketing and go-to-market plans and campaigns
• Demonstrates an ability (or potential ability) to tell a compelling story with our products
• Digital Media Experience (worked at agency or DSP/SSP in past)

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated pay range for this role is from $81,000 to $100,000 annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.