Senior Marketing Associate, Product Communications
Farther LLC, New York City, NY, US, 10261
Duration: Full Time
Company DescriptionFarther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.Farther's founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We're backed by top-tier venture capital firms, fintech investors, and industry leaders.Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you're the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.The RoleWe're seeking a Senior Marketing Associate to be the driving force behind positioning Farther as the Intelligent Wealth Management Platform. You'll be the right-hand person to our Head of Product Marketing, executing strategic initiatives that showcase how our combination of people and technology creates a differentiated "one app" experience for clients.This role is perfect for someone hungry to make their mark - you'll have significant influence in shaping how Farther tells its story to the market while coordinating across teams to ensure our intelligent platform narrative becomes the consistent drumbeat across all our communications.Your ImpactBe the operational backbone for our evergreen initiative to establish Farther as synonymous with intelligent wealth managementManage product launch communications and ensure alignment between product teams, growth marketing, and external agenciesDevelop blog posts, social media content, email campaigns, and other communications that bring our intelligent platform story to lifeHelp establish Farther not just as a traditional RIA, but as a technology leader in the wealth management spaceCoordinate day-to-day work with external creative and PR agencies to amplify our reach and impactSupport development of speaking opportunities and tech event participation to position our leadership as industry thought leadersEnsure growth marketing initiatives incorporate consistent intelligent platform messaging across all paid, owned, and earned channelsThe Ideal Match5+ years of experience in marketing, communications, or product-focused roles with direct product marketing experience strongly preferredBackground in B2B SaaS or technology sector with understanding of how to position complex platformsDemonstrated ability to create clear, compelling copy across multiple channels including blogs, emails, press releases, and social mediaProven track record contributing to go-to-market plans and executing communications for product or feature launchesExcellent organizational skills with ability to manage multiple stakeholders, projects, and deadlines simultaneouslyUnderstanding of how to leverage different communication channels effectively to reach specific audiencesAbility to translate complex technical features into customer-centric value propositionsBonus PointsBackground in financial technology or financial services marketingPrevious work coordinating with external creative, PR, or content agenciesExperience building and executing content marketing strategiesUnderstanding of B2B social media strategy and executionBachelor's degree in Marketing, Communications, Business, Journalism, or related fieldWhy Join UsCompetitive comp package that rewards impactWork alongside some of the brightest minds in fintechGround-floor opportunity at a fast-scaling startupChart your own growth path as we expandFull health benefits + 401(k) matching & Roth IRA optionsUnlimited PTOReady to disrupt wealth management? Let's talk!