Savi is hiring: Public Relations Coordinator in New York

Job Summary

SAVI PR is seeking a sharp, driven, and deeply plugged-in PR professional with strong relationships across national, regional, and emerging editors in fashion, beauty, hospitality,lifestyle, and wellness. Positioned between PR Assistants and Managers, this role plays a critical support and execution function—ideal for a driven, detail-oriented professional who thrives in fast-paced environments and contributes meaningfully to media relations, influencer strategy, sample operations, and event coordination.

The PR Coordinator is a proactive communicator, skilled executor, and relationship-builder who supports integrated campaigns while overseeing the day-to-day logistics that keep operations running smoothly. This position provides a unique opportunity to engage directly with stylists, editors, influencers, and clients—making it ideal for someone looking to grow into a broader PR leadership role.

Key ResponsibilitiesMedia & Press Relations

• Develop and maintain strong relationships with editors, market assistants, and fashion/lifestyle/hospitality press across short-lead, long-lead, and digital.
• Help build and maintain strong working relationships with celebrity stylists, influencers, and talent reps.
• Manage and respond to daily inbound/outbound press and stylist requests. Email correspondence, shipping logistics, messenger logistics, etc.
• Drafting press releases for approval, media alerts for approval, talent announcements for approval, and product-focused materials.
• Identify and cultivate key creators and tastemakers in each market, leveraging them for launches, seasonal stories, brand gifting and always-on awareness.
• Support award show and VIP engagement by managing outreach lists and all sample coordination.
• Maintain guest lists, develop monthly press and event recaps, and support founder and spokesperson engagement for maximum press impact.
• Conduct weekly targeted pitching and prepare media blasts for trend, campaign, and red carpet coverage. Keeping all master lists constantly updated.
• Creating a master contact document for SAVI and cleaning up GPS for all contact usage.

Samples & Closet Management

• Oversee daily sample trafficking across editorial, VIP, and influencer requests, using Launchmetrics (Fashion GPS) and Google Docs.
• Manage and coordinate seasonal sample orders, international shipments, and inventory reconciliation with production, retail, stylists, media, and influencers.
• Manage all sample closet logistics: intake, inventory, seasonal rotation, dry cleaning, and organization of PR closet.
• Support styling needs for editorials, founder shoots, and media walk-throughs; oversee pulls, returns, and tracking.
• Facilitate product send-outs for wear tests, influencer reviews, and editorial placement.
• Maintain inventory records and oversee ongoing sample tracking, press clippings, database updates, and reporting executed by junior team members.

Influencer & Celebrity Relations

• Identify and maintain influencer/talent target lists, executing personalized seeding initiatives and campaigns from outreach to gifting, including ShopMy, and affiliate platforms.
• Support influencer partnerships end-to-end, monitoring performance, documenting placements, and flagging high-impact opportunities.
• Proactively pitch and track press on all celebrity/VIP dressing, editorial, gifting, and appearances for red carpets, events, and campaigns.

Reporting & Analytics

• Track and compile weekly, monthly, and quarterly coverage and campaign performance, including analytics, takeaways, and recap reports.
• Maintain master press tracking documents across all clients.
• Oversee assistants responsible for press clippings, credit confirmations, and post-blast coverage tracking.

Events & Activations

• Contribute to team-wide initiatives, including event prep, mailers, seasonal press previews, and brainstorms.
• Own daily sendouts, seeding plans, and execution of press events, previews, and influencer activations.
• Maintain and manage media contact lists, mailing lists, calendars, and team documents.
• Help build guest lists, liaise with RSVPs, and track press and influencer attendance.
• Oversee front-of-house and check-in operations on-site.
• Prepare, pitch, and track all post-event press coverage and social placements.

Team Leadership & Collaboration

• Manage and mentor interns, apprentices, and assistants, supervising daily logistics and report preparation.
• Comfortable managing up to the senior team.

Administrative & Systems

• Support credit checks, digital pull requests, and media asset sharing across platforms.
• Compile industry trend reports and competitive insights monthly.
• Maintain shared Dropbox, spreadsheets, and asset folders with updated PR plans, sample logs, seeding trackers, imagery, and press materials.

Required Qualifications

• 2–3 years of paid fashion PR experience (agency or in-house required; internships not sufficient).
• Deep understanding of fashion and media landscapes, including editorial calendars and industry cycles.
• At least two years of experience in sample trafficking and logistics.
• Existing relationships with stylists, editors, and influencers are a plus.
• Strong written and verbal communication skills with professional email and phone etiquette.
• Highly organized with strong time management and the ability to balance competing priorities.
• Proficient in PR platforms such as Launchmetrics/Fashion GPS, Muck Rack, Wearisma, Cision, and Microsoft Office Suite.
• Social media fluency, including Instagram, TikTok, and YouTube.
• Experience with SEO, Google Analytics, and influencer platforms is a plus.
• Positive, proactive team player with an eye for detail and passion for media and culture.

Work Environment

• This is an in-person role based out of our NYC office, five days a week.
• Occasional late nights, weekends, or event support may be required, depending on client activations.
• Team-oriented, fast-paced, and highly collaborative environment.

#J-18808-Ljbffr