Enrollment Marketing Specialist

Southwestern Law School provided pay range

This range is provided by Southwestern Law School. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $70,000.00/yr

Direct message the job poster from Southwestern Law School

Director of Administrative Services, Southwestern Law School

Reports to: Chief Communication & Marketing Officer

Status: Full-time

Location: Hybrid (Willing to consider out-of-state applications in a fully-remote modality)

Salary Range: $65,000 $70,000

The Opportunity

Southwestern Law School, founded in 1911 to open the doors of legal education to under-represented students, now seeks an early-career digital marketer to help power the next phase of that mission. Youll run day-to-day campaigns that attract prospective students to all of our J.D. programs, with particular emphasis on the nations first full-time Online J.D. program.

If you can take a creative brief,[DD1] [SL2] build the ads, draft the emails, tell a great story, and pull the numbers without breaking a sweat, and youre hungry to grow into a strategist, wed like to meet you. Well provide mentoring, a professional development allowance,[DD3] [SL4] and a supportive, results-driven culture.

What Youll Tackle

• Paid Advertising Set up and optimize Meta, Google, and LinkedIn campaigns; flag performance insights for the CMO.
• Email Marketing Draft, schedule, and QA recruitment messages and nurture sequences; keep lists clean and compliant.
• Creative Production Turn briefs into ads, short-form videos, and simple graphics in Canva (or a tool you prefer).
• Social Collaboration Provide enrollment-focused copy and assets to the Assistant Director, who owns the editorial calendar; sync timing around application pushes.
• Analytics & Reporting Track clicks, leads, and cost metrics; deliver crisp weekly snapshots and end-of-cycle reports.
• Segmentation & Testing Help slice audiences (Online, SCALE, Full-Time) and run A/B tests on subject lines, visuals, and offers.
• AI in Practice Use platform automations and tools such as ChatGPT to draft copy variants, surface audience insights, and speed up routine tasks.
• Bachelors degree in marketing, communications, or a related field
• Two or three years managing paid social, search, or email campaigns
• Working knowledge of Meta Ads, Google Ads, and at least one email platform
• Comfort with core metrics (CTR, CPC, open rate, conversion rate) and basic spreadsheets
• Well-organized, deadline-driven, and quick to learn new tech

Preferred Qualifications

• Experience in Search Engine Optimization
• Familiarity with AI-assisted marketing tools and/or platform-native automations
• Experience in higher ed, nonprofit, or other mission-driven environments

Why Southwestern?

• Mission with Impact One of the countrys most diverse law schools, still expanding access after 113 years.
• Flexible Work Remote or hybrid schedules plus early Fridays all year.
• Excellent Benefits Comprehensive medical, dental, vision, and retirement plans.
• Committed to Your Growth Departmental funds for courses, certifications, conferences, and up-skilling.
• Collaborative Culture Small team, direct access to decision-makers, and room to experiment.

Ready to Apply?

Email/upload your rsum, a cover letter, and a portfolio of work with at least three samples (ads, emails, or performance screenshots) to jobs12@swlaw.edu. Applications will be reviewed on a rolling basis.

Southwestern Law School prohibits discrimination and harassment on the basis of race (including hairstyle and hair texture), ethnicity, color, religion, creed, ancestry, national origin, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, parental status, marital status, age (40 and over), disability (mental and physical), medical condition, citizenship status, military service, veteran status, genetic information, or any other classification protected by law in matters of admissions, employment, housing, or services, or in the educational programs or activities Southwestern operates. Please direct all inquiries regarding Southwesterns nondiscrimination policies to:

General Counsel

(213) 7386626

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Higher Education

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