Saint Louis University is hiring: Marketing Specialist in St Louis

Who is Saint Louis University? Founded in 1818, Saint Louis University is one of the nation's oldest and most prestigious Catholic universities. SLU, which also has a campus in Madrid, Spain, is recognized for world-class academics, life-changing research, compassionate health care, and a strong commitment to faith and service.JOB SUMMARYThe Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Center's mission to deliver high-impact technology training and corporate workforce solutions.PRIMARY JOB RESPONSIBILITIESWith oversight from the Director, develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growthPlans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programsExecutes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returnsProactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategiesContinuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segmentsAssists with day-to-day operational functions within the Workforce CenterPerforms other duties as assignedKNOWLEDGE, SKILLS, AND ABILITIESProficient in Canva and Adobe Creative CloudKnowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategiesSkilled in analyzing marketing data to drive ROI and performance outcomesStrong organizational, project management, and multitasking skillsClear, professional communicator with internal and external audiencesCreative, collaborative, and adaptable team player with initiativeAbility to learn new digital tools quicklyMINIMUM QUALIFICATIONSBachelor's degreeTwo or more years of experience in communications, marketing or technologyExperienced in Salesforce and LinkedIn; committed to continuous learning and growthPREFERRED QUALIFICATIONSN/ARemote/In-Person ExpectationsThis position will require the individual to work primarily in the office, with the flexibility to work up to one day per week remotely upon completion of the first 6 months of initial onsite training and familiarizing with department work and operations in compliance with the requirements of the SLU Remote Staff Flexible Work Policy.FunctionWeb MarketingScheduled Weekly Hours:40Saint Louis University is an equal opportunity/affirmative action employer. All qualified candidates will receive consideration for the position applied for without regard to race, color, religion, sex, age, national origin, disability, marital status, sexual orientation, military/veteran status, gender identity, or other non-merit factors. If accommodations are needed for completing the application and/or with the interviewing process, please contact Human Resources at 314-977-5847.