Pws

Marketing Specialist

Pws, MO, United States

JOB SUMMARY

The Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Centers mission to deliver high-impact technology training and corporate workforce solutions.

PRIMARY JOB RESPONSIBILITIES

With oversight from the Director, develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growth
Plans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programs
Executes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returns
Proactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategies
Continuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segments
Assists with day-to-day operational functions within the Workforce Center
Performs other duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES

Proficient in Canva and Adobe Creative Cloud
Knowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategies
Skilled in analyzing marketing data to drive ROI and performance outcomes
Strong organizational, project management, and multitasking skills
Clear, professional communicator with internal and external audiences
Creative, collaborative, and adaptable team player with initiative
Ability to learn new digital tools quickly

MINIMUM QUALIFICATIONS

Bachelors degree
Two or more years of experience in communications, marketing or technology
Experienced in Salesforce and LinkedIn; committed to continuous learning and growth

PREFERRED QUALIFICATIONS

Remote/In-PersonÂExpectations

This position will require the individual toÂwork primarilyÂin the office, with the flexibility toÂworkÂup to one day per week remotely upon completion of the first 6 months of initial onsite training and familiarizing with departmentÂworkÂand operations in compliance with the requirements of the SLU Remote StaffÂFlexibleÂWorkÂPolicy.

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