Marketing Specialist

JOB SUMMARY

The Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Centers mission to deliver high-impact technology training and corporate workforce solutions.

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PRIMARY JOB RESPONSIBILITIES

• With oversight from the Director, develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growth

• Plans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programs

• Executes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returns

• Proactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategies

• Continuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segments

• Assists with day-to-day operational functions within the Workforce Center

• Performs other duties as assigned

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KNOWLEDGE, SKILLS, AND ABILITIES

• Proficient in Canva and Adobe Creative Cloud

• Knowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategies

• Skilled in analyzing marketing data to drive ROI and performance outcomes

• Strong organizational, project management, and multitasking skills

• Clear, professional communicator with internal and external audiences

• Creative, collaborative, and adaptable team player with initiative

• Ability to learn new digital tools quickly

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MINIMUM QUALIFICATIONS

• Bachelors degree

• Two or more years of experience in communications, marketing or technology

• Experienced in Salesforce and LinkedIn; committed to continuous learning and growth

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PREFERRED QUALIFICATIONS

• N/A

Remote/In-PersonÂExpectations

This position will require the individual toÂwork primarilyÂin the office, with the flexibility toÂworkÂup to one day per week remotely upon completion of the first 6 months of initial onsite training and familiarizing with departmentÂworkÂand operations in compliance with the requirements of the SLU Remote StaffÂFlexibleÂWorkÂPolicy.