Robert Half is hiring: Email Marketing Specialist in Atlanta

We are looking for a detail-oriented Email Marketing Specialist to join our team in ATLANTA GEORGIA. In this long-term contract position, you will play a critical role in ensuring the accuracy and effectiveness of high-volume email campaigns. This is a technical and quality assurance-focused role, ideal for someone who thrives in a dynamic, fast-paced environment and values precision and process.

Responsibilities:

• Conduct thorough quality assurance (QA) checks for high-volume email campaigns, ensuring accuracy in links, personalization, segmentation, compliance, and rendering.

• Build and update customer journeys within Salesforce, including creating and managing segmentation using basic queries.

• Utilize QA and deployment tools, such as Lucid and Lens, to ensure flawless campaign execution.

• Collaborate closely with marketing and technical teams to align on campaign goals and resolve any technical issues.

• Monitor and maintain consistency across all campaigns to meet brand and compliance standards.

• Troubleshoot and resolve rendering issues across various email clients and platforms.

• Stay up-to-date with industry trends and best practices in email marketing.

• Optionally leverage knowledge of the music or live entertainment industry to enhance campaign relevance and engagement.

• Proven experience with email marketing platforms and tools, including Salesforce.
• Strong background in email campaign QA processes, including testing for personalization, segmentation, and rendering.
• Familiarity with tools such as Lucid and Lens for deployment and quality assurance.
• Exceptional attention to detail and ability to manage high-volume campaigns with precision.
• Experience working collaboratively with internal teams, including marketing and technical departments.
• Knowledge of email design principles and best practices.
• Ability to thrive in a fast-paced, high-volume work environment.
• Bonus: Familiarity with the music or live entertainment industry.