TikTok
TikTok LIVE - Americas Creator & B2B Growth Marketing Lead Job at TikTok in Los
TikTok, Los Angeles, CA, United States, 90079
Responsibilities
About the Team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
The AMS Creator & B2B Marketing Lead will work together across North America and South America LIVE Operations team to build, iterate, and drive a small but mighty closed loop integrated marketing team focused on supporting key business growth strategies. This includes storytelling the value propositions of TikTok LIVE to aspiring and established creators, evangelizing our agency and b2b programs that is redefining what it means to work in the talent representation space, and showing the world the best of our TikTok LIVE creators.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities:
- Lead Strategic Marketing Initiatives: Develop and execute B2B and B2C marketing strategies aligned with business goals, leveraging a mix of owned, earned, and paid channels.
- Build Scalable Creator Programs: Design long-term B2B marketing and recognition programs that drive awareness and evangelize TikTok LIVE’s creator network business model.
- Elevate Creator Success Stories: Amplify high-impact creator narratives at the right moments to drive awareness and reinforce the value of TikTok LIVE.
- Drive Cross-Functional Integration: Develop operational processes and alignment with LIVE Ops and cross-functional (XFN) teams to ensure campaign execution ladders up to strategic priorities.
- Optimize Marketing Channels & Processes: Formalize channel strategy across owned, earned, and paid media. Develop and document SOPs to enable self-serve capabilities for internal teams.
Qualifications
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in high-growth, consumer-facing environments
- 5+ years of experience managing teams, including cross-functional or multi-level teams
- Proven background in business strategy, integrated marketing, or sales marketing, with a track record of scaling successful initiatives
- Strong analytical skills and experience using data to inform marketing strategy
- Demonstrated ability to independently manage multiple high-priority, time-sensitive projects with a results-oriented mindset
Preferred Qualifications:
- Experience working within creator ecosystems, live streaming, or platform-based business models
- Familiarity with operational frameworks and internal enablement across marketing and sales functions
- Business proficiency in Mandarin, to support collaboration with regional teams and stakeholders in international markets
- Experience building or scaling recognition programs or B2B engagement strategies
- Strong understanding of channel strategy and media planning across owned, earned, and paid platforms
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $125400 - $235980 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment. #J-18808-Ljbffr
About the Team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
The AMS Creator & B2B Marketing Lead will work together across North America and South America LIVE Operations team to build, iterate, and drive a small but mighty closed loop integrated marketing team focused on supporting key business growth strategies. This includes storytelling the value propositions of TikTok LIVE to aspiring and established creators, evangelizing our agency and b2b programs that is redefining what it means to work in the talent representation space, and showing the world the best of our TikTok LIVE creators.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities:
- Lead Strategic Marketing Initiatives: Develop and execute B2B and B2C marketing strategies aligned with business goals, leveraging a mix of owned, earned, and paid channels.
- Build Scalable Creator Programs: Design long-term B2B marketing and recognition programs that drive awareness and evangelize TikTok LIVE’s creator network business model.
- Elevate Creator Success Stories: Amplify high-impact creator narratives at the right moments to drive awareness and reinforce the value of TikTok LIVE.
- Drive Cross-Functional Integration: Develop operational processes and alignment with LIVE Ops and cross-functional (XFN) teams to ensure campaign execution ladders up to strategic priorities.
- Optimize Marketing Channels & Processes: Formalize channel strategy across owned, earned, and paid media. Develop and document SOPs to enable self-serve capabilities for internal teams.
Qualifications
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in high-growth, consumer-facing environments
- 5+ years of experience managing teams, including cross-functional or multi-level teams
- Proven background in business strategy, integrated marketing, or sales marketing, with a track record of scaling successful initiatives
- Strong analytical skills and experience using data to inform marketing strategy
- Demonstrated ability to independently manage multiple high-priority, time-sensitive projects with a results-oriented mindset
Preferred Qualifications:
- Experience working within creator ecosystems, live streaming, or platform-based business models
- Familiarity with operational frameworks and internal enablement across marketing and sales functions
- Business proficiency in Mandarin, to support collaboration with regional teams and stakeholders in international markets
- Experience building or scaling recognition programs or B2B engagement strategies
- Strong understanding of channel strategy and media planning across owned, earned, and paid platforms
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $125400 - $235980 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment. #J-18808-Ljbffr