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Business Systems Analyst (Marketing)

Current Openings, Vienna

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Job Title: Business Systems Analyst (Marketing)
Location: Vienna, VA / Pensacola, FL (Hybrid)
Clearance Requirement: N/A
Position Status : Contract to Hire
Pay Rate: $50 - $55/hr
Job Description:
Our team is seeking a Business Systems Analyst with hands on Salesforce Marketing Cloud and Adobe Experience Cloud experience to develop/modify transactional email/push/SMS/Letter templates, implement personalization variables (AMPScript basics), validate Data Extension mappings, and support journey/triggered send configuration, testing, and monitoring. SMS/Push exposure and comfort reading simple API specs are nice to have. This role involves coordinating across teams to ensure backend templates align with business workflows, analyzing systems and data, and implementing technology solutions that enhance business processes.
Responsibilities:
  • Coordinate cross-functional teams to create and implement backend templates and integrations
  • Support software releases and ensure smooth transitions to production
  • Collaborate with business units to resolve issues and enhance functionality
  • Monitor system performance and recommend enhancements
  • Analyze and document business requirements, workflows, and system designs
  • Conduct system and data analysis using statistical and modeling techniques
  • Identify and implement process improvements and automation opportunities
  • Research emerging technologies and align them with business goals
  • Maintain compliance with industry standards and internal policies
Qualifications:
  • Experience with Salesforce (preferred), HTML, SOAP UI API
  • Experience with Adobe Experience Cloud
  • Experience with Workfront, ADO, Jira, or any other project management tools
  • Strong analytical skills with experience in SQL
  • Proven ability to lead projects and manage multiple priorities
  • Effective communication and documentation skills
  • Bachelor's degree or equivalent experience in a related field
  • Advanced skills in Excel, Word, and presentation software
  • Ability to interpret complex data and recommend actionable solutions
About Seneca Resources:
Seneca Resources is a client driven provider of strategic Information Technology consulting services and Workforce Solutions to government and industry. Seneca Resources is a leading IT services provider with offices in Virginia, Alabama, Georgia, North Carolina and New York that service clients throughout the United States.
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.