Senior Digital Marketing Manager/ Senior Media Buyer Job at Client Accelerators

Reports To: Growth Marketing Manager

Do you geek out on media buying and love driving revenue through direct response marketing?

Are you looking to join an extremely fast-growing marketing agency?

Do you want to work with world-class copywriters, videographers, operations, and other media buyers to help clients grow to new heights?

If so, look no further!

As we continue to grow, Client Accelerators is seeking a Senior Media Buyer to research, strategize, and run ads across platforms like YouTube, Facebook, TikTok, Google, and others.

We currently spend over $3 million monthly across these platforms, and your role will be to help increase that to $5 million this year.

You will work with some of the biggest names in the industry, including clients like Russell Brunson, Anik Singal, Mike Tyson, Russ Ruffino, and more.

You’ll collaborate within a pod of videographers, copywriters, strategists, and data scientists to plan each client’s campaign, forecast targets, script and direct creatives, then launch and optimize to meet forecasted goals each quarter.

Responsibilities

• Media Buying: Manage ad spend across multiple platforms, mainly YouTube, Facebook, TikTok, Google Search & Display, with daily budgets of $50,000 - $75,000. Be prepared to scale campaigns rapidly when they perform well.

• Forecasting: Create scenarios and forecasts to meet client targets, analyze current ad metrics, conversion rates, and optimize for lower CPC and higher conversions.

• Data-Driven Decision Making: Analyze performance data on ad creatives, landing pages, and offers to optimize campaigns effectively.

• Funnel Strategy: Identify and improve underperforming pages in sales funnels to increase conversions and revenue.

• Creative Strategy: Work with the creative team to develop new angles and ideas, driving innovative growth strategies for clients.

• Competitor Research: Study successful competitors and industry trends to inform ad and funnel strategies.

Results

You are expected to deliver these results weekly, monthly, quarterly, and annually:

• Achieve 95% of projected quarterly bonus targets for assigned clients
• Achieve 85% of client ROAS and profit goals quarterly
• Ramp up 100% of new junior media buyers to full productivity within 3 months

First Two to Four Months Goals

• Build ad account structures aligned with best practices, with logical naming and testing strategies.
• Confidently scale and optimize ad accounts based on client needs.
• Collaborate on creative concepts and campaigns based on past successful sales.
• Understand overall account performance and manage 5-7 clients independently.
• Utilize Hyros, Google Sheets, and analytics tools to provide actionable insights.
• Maintain strong client relationships with regular communication and KPI achievement.

Communication Expectations

Use Slack for internal and client communication, valuing over-communication and prompt responses. Participate in weekly team meetings and daily stand-ups with pod leads.

Who Are We?

Client Accelerators is a leading agency for coaches, consultants, experts, and authors seeking growth through paid media channels like YouTube, Facebook, TikTok, and Google.

We were the 207th fastest-growing company on the Inc 5000 list last year, with a growth of 2,574% over three years.

Our success is driven by delivering exceptional results, enabling us to speak globally on our strategies and tactics that significantly increase client profits. We handle all aspects of client campaigns, from scripting creatives to ad management, having spent over $150 million and generated over $300 million in sales in five years.

We offer full benefits, competitive pay, healthcare, unlimited PTO, and remote work options. Our offices are in New Jersey, Georgia, and Florida for those preferring in-person work.

Core Values

• We Are Problem Solvers: Identify problems and provide solutions.
• Open Source Code: Share successful strategies openly.
• Empty The Bucket: Complete tasks to perfection, even if it means going back to finish missed details.
• We’re a ‘TEAM’ not a Family: Hire and develop top talent at every level.
• Ownership Thinking: Act in the best interest of the company.
• Being The Best: Master your domain to be world-class.

• 3+ years of digital marketing experience, including funnel optimization.
• 3+ years of media buying team management.
• Experience with webinar and coaching funnels is a plus.
• Curious and eager to learn, driven by data and results.
• Experience launching digital ad campaigns.

• Increase traffic and revenue via YouTube, Facebook, Search, and Display.

• Analyze and optimize performance data regularly.

• Prioritize multiple projects efficiently.

• Collaborate with creative teams for campaign needs.

• Develop innovative growth strategies and monitor industry trends.

• Highly analytical, data-driven, and decisive.

• Competitive pay, remote work, training, and workshops.

Enjoy career growth working with top professionals and attending industry events.