TikTok is hiring: Creator Operations Growth Lead - TikTok LIVE in Los Angeles
TikTok, Los Angeles, CA, United States, 90079
Creator Operations Growth Lead - TikTok LIVE
Responsibilities
- Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.
- Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
- Design and lead innovative creator programs focused on monetization, content quality, and community connection.
- Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
- Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
- Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
- Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
- Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.
- Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.
Qualifications
- Minimum Qualifications
- Bachelor’s degree with 5+ years of experience in content strategy, creator/community growth, business development, or similar fields.
- Proven success in scaling creator performance across multiple content verticals and tiers.
- Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
- Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs.
- Highly organized with strong project management skills and a bias for action.
- Preferred Qualifications
- Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
- Creative and strategic mindset with a strong foundation in mentorship and coaching.
- Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
Job Information
The base salary range for this position in the selected city is $125,400 - $235,980 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.