Optimum
Senior Specialist, Paid Media
Optimum, New York, New York, us, 10261
Innovative, proactive field technicians, energetic sales professionals, high achieving engineers and product/marketing support. If you’re a true believer in customer service, a natural problem solver, and routinely go the extra mile. We have nationwide roles available with many opportunities for career growth.
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Senior Specialist, Paid Media
role at
Optimum . This range is provided by Optimum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$77,112.00/yr - $126,684.00/yr Overview
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team. We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! Job Summary
We are seeking a detail-oriented and data-driven Paid Media Senior Specialist to join our high-performing media center of excellence. In this role, you will analyze paid media performance, identify trends, generate actionable insights, and drive continuous campaign optimization. You will also support the execution and organization of paid media efforts while ensuring collaboration and alignment across internal stakeholders and agency partners. Responsibilities
Performance Reporting & Analysis: Develop, evaluate, and deliver performance reports on a weekly, monthly, and quarterly basis to identify trends and uncover actionable insights. Translate data into strategic recommendations for ongoing campaign optimization. Market & Industry Awareness: Stay up to date with emerging paid media trends, attribution methodologies, and analytics advancements to inform strategy and maintain a competitive edge. Recommend innovative approaches to improve media performance and measurement. Cross-Team Collaboration: Serve as the liaison with external agencies and internal teams to communicate new product offers, messaging updates, audience segmentation changes, and targeting criteria revisions. Technical Proficiency: Utilize advanced Excel functions to build and maintain robust performance dashboards and reporting tools. Support ad hoc data requests, including campaign analysis and troubleshooting performance issues. Campaign Tracking & Maintenance: Generate and maintain tracking URLs and UTM parameters based on inputs from cross-functional marketing partners. Ensure accurate campaign tracking for effective performance measurement and attribution. File & Asset Management: Maintain an organized file system for storing campaign assets, reports, and documentation to support team accessibility and operational efficiency. Qualifications
Bachelor’s degree in Marketing, Business, or a related field preferred. 3-5 years of hands-on experience planning, executing, and optimizing paid media campaigns, with a strong focus on SEM. Proficient in Excel (pivot tables, VLOOKUP/XLOOKUP, INDEX/MATCH, conditional logic, etc.). Direct experience using advertising platforms such as Google/Microsoft Ads, SA360, Meta Ads, LinkedIn Ads, and analytics tools (Google/Adobe Analytics). Strong analytical and problem-solving skills with the ability to interpret large datasets and deliver actionable insights. Detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment. Excellent communication and cross-functional collaboration skills. Company Culture
At Optimum, we are guided by four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. These pillars shape our culture and our commitment to empowering employees to take responsibility and solve problems proactively. We are an Equal Opportunity Employer committed to recruiting, hiring, and promoting qualified people of all backgrounds. We do not discriminate based on gender, race, color, creed, national origin, religion, age, marital status, pregnancy, disability, sexual orientation, gender identity, or veteran status, or any other basis protected by law. The company collects personal information for employment purposes and may conduct background screening in accordance with FCRA and applicable regulations. Applicants for employment will never be asked to provide money as part of the job application or hiring process. Please review our Fraud FAQ for details. Pay is competitive and based on job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 per year. The rate/range provided herein is the anticipated pay at the time of hire and does not reflect future opportunities. We appreciate your interest in this opportunity. Applicants must be authorized to work in the U.S. and we do not offer visa sponsorship at this time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Information Technology Industries
Telecommunications Location: New York, NY
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Senior Specialist, Paid Media
role at
Optimum . This range is provided by Optimum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$77,112.00/yr - $126,684.00/yr Overview
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team. We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! Job Summary
We are seeking a detail-oriented and data-driven Paid Media Senior Specialist to join our high-performing media center of excellence. In this role, you will analyze paid media performance, identify trends, generate actionable insights, and drive continuous campaign optimization. You will also support the execution and organization of paid media efforts while ensuring collaboration and alignment across internal stakeholders and agency partners. Responsibilities
Performance Reporting & Analysis: Develop, evaluate, and deliver performance reports on a weekly, monthly, and quarterly basis to identify trends and uncover actionable insights. Translate data into strategic recommendations for ongoing campaign optimization. Market & Industry Awareness: Stay up to date with emerging paid media trends, attribution methodologies, and analytics advancements to inform strategy and maintain a competitive edge. Recommend innovative approaches to improve media performance and measurement. Cross-Team Collaboration: Serve as the liaison with external agencies and internal teams to communicate new product offers, messaging updates, audience segmentation changes, and targeting criteria revisions. Technical Proficiency: Utilize advanced Excel functions to build and maintain robust performance dashboards and reporting tools. Support ad hoc data requests, including campaign analysis and troubleshooting performance issues. Campaign Tracking & Maintenance: Generate and maintain tracking URLs and UTM parameters based on inputs from cross-functional marketing partners. Ensure accurate campaign tracking for effective performance measurement and attribution. File & Asset Management: Maintain an organized file system for storing campaign assets, reports, and documentation to support team accessibility and operational efficiency. Qualifications
Bachelor’s degree in Marketing, Business, or a related field preferred. 3-5 years of hands-on experience planning, executing, and optimizing paid media campaigns, with a strong focus on SEM. Proficient in Excel (pivot tables, VLOOKUP/XLOOKUP, INDEX/MATCH, conditional logic, etc.). Direct experience using advertising platforms such as Google/Microsoft Ads, SA360, Meta Ads, LinkedIn Ads, and analytics tools (Google/Adobe Analytics). Strong analytical and problem-solving skills with the ability to interpret large datasets and deliver actionable insights. Detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment. Excellent communication and cross-functional collaboration skills. Company Culture
At Optimum, we are guided by four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. These pillars shape our culture and our commitment to empowering employees to take responsibility and solve problems proactively. We are an Equal Opportunity Employer committed to recruiting, hiring, and promoting qualified people of all backgrounds. We do not discriminate based on gender, race, color, creed, national origin, religion, age, marital status, pregnancy, disability, sexual orientation, gender identity, or veteran status, or any other basis protected by law. The company collects personal information for employment purposes and may conduct background screening in accordance with FCRA and applicable regulations. Applicants for employment will never be asked to provide money as part of the job application or hiring process. Please review our Fraud FAQ for details. Pay is competitive and based on job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 per year. The rate/range provided herein is the anticipated pay at the time of hire and does not reflect future opportunities. We appreciate your interest in this opportunity. Applicants must be authorized to work in the U.S. and we do not offer visa sponsorship at this time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Information Technology Industries
Telecommunications Location: New York, NY
#J-18808-Ljbffr