Altice USA is hiring: Director Paid Media in New York

Optimum Are you looking to Optimize your life? Start your exciting path to a rewarding career today! We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We are Optimum! Job Summary Optimum is seeking a strategic, collaborative, and results-driven Director of Media Planning to lead the development and execution of our paid digital media strategy. This leader will guide media planning across digital channels, manage agency partnerships, and support cross-functional marketing efforts that fuel customer acquisition, retention, brand equity, and local engagement. The ideal candidate combines deep media expertise with strong business acumen and a passion for connecting media investment to measurable impact. Responsibilities * Drive cross-functional integration and collaboration both with teams within the organization as well as with external media and creative agencies. * Helps drive the development and execution of quarterly and annual paid media plans across all digital channels, supporting a range of business priorities such as Acquisition, Loyalty, Brand Building, Movers, etc. * Lead partnership with agency partners, building relationships and guiding them to align their efforts with the company's business goals. * Provide both regular and executive-level visibility into in-market media activity, investment strategy, and campaign performance. * Collaborate with the agency to track and maintain records of spend, impressions, and creative messaging on a weekly basis. * Manage and report on media activity and collaborate with agencies to implement optimizations that clearly improve business KPIs. * Lead strategic planning and assessment for brand sponsorships in coordination with the Local Engagement Team and the agency, serving as a liaison and project manager for local events. * Builds trust and earns respect from peers and internal/external partners. * Stay updated on industry and media channel trends, giving POVs to the team, including senior management, on insights and opportunities that affect the business. Qualifications * 12+ years of progressive experience in media planning, strategy, and activation across a wide range of channels, including digital, TV/OLV, social, OTT, and streaming audio. * Strong understanding of the media tech landscape, including media mix modeling, programmatic, ad serving, CDPs/DMPs, attribution, and measurement platforms such as GA4 and Adobe Analytics. * Excellent communicator - comfortable synthesizing media activity and communicating clearly how the media investment strategy supports the overall organizational goals in both written and verbal formats. * Strong agency management skills, with experience guiding strategy, execution, and optimization in collaboration with external partners. * Proven ability to manage teams with the ability to provide clear direction, coaching, and support to ensure team performance and professional growth. * Highly organized, analytical, and comfortable managing multiple complex projects in a fast-paced, cross-functional environment. * Bachelor's degree in marketing, Business, Communications, or a related field required; MBA is a plus. * A passion for media, innovation, and customer-centric marketing, along with a collaborative spirit and positive, can-do attitude. * The ability to spot opportunities or problems and act on them in a fast-changing business environment. * Previous experience with media planning for a technology, telecom, or subscription-based brand preferred. * Proven track record of growing and leading a team of media professionals. * Proficiency with Microsoft Excel (comfort with pivot tables and formulas) and PowerPoint. At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is$141,372.00-$232,254.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity. #J-18808-Ljbffr In Summary: The Director of Media Planning will lead the development and execution of our paid digital media strategy . The ideal candidate combines deep media expertise with strong business acumen and a passion for connecting media investment to measurable impact . At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise . En Español: Optimum ¿Está buscando optimizar su vida? Comienza hoy tu emocionante camino hacia una carrera gratificante! Somos Optimus, un líder en el mundo acelerado de la conectividad y estamos a la búsqueda de profesionales entusiastas para unirse a nuestro equipo. Entendemos que la connectividad ya no es solo un lujo - es una necesidad que empodera las vidas, alimenta los negocios y impulsa la innovación. Una carrera en Optimal significa que permitirá avanzar y mejorar las vidas proporcionando soluciones confiables y de alta velocidad de conexión que mantengan al mundo conectado. Debemos nuestro éxito a nuestros increíbles productos, compromiso con nuestra gente y las conexiones que hacemos en cada comunidad. Si eres un candidato estratégico, colaborativo, orientado al equipo y apasionado para gestionar campañas de excelencia cruzadas, ¡Optimum Media es la empresa ideal para ejecutar tus esfuerzos! Responsabilidades * Impulsar la integración y colaboración interfuncionales tanto con los equipos dentro de la organización como con medios externos y agencias creativas. * Ayuda a impulsar el desarrollo y ejecución de planes trimestrales y anuales de medios pagados en todos los canales digitales, apoyando una variedad de prioridades comerciales tales como adquisiciones, fidelización, creación de marca, movimientos, etc. * Dirigir asociación con socios de la agencia, construir relaciones y guiarlos para alinear sus esfuerzos con las metas empresariales de la compañía. * Proporcionar visibilidad regular y ejecutiva sobre la actividad mediática del mercado, estrategia de inversión y desempeño de la campaña. * Colaborar con la Agencia para realizar un seguimiento y mantener registros de mensajería, impresiones y gastos creativos de forma semanal. Qualificaciones * 12+ años de experiencia progresiva en planificación, estrategia y activación de medios a través de una amplia gama de canales, incluyendo digital, TV/OLV, social, OTT y audio de transmisión. * Fuerte comprensión del panorama tecnológico de los medios, incluido el modelado de mix media, programación, servicio publicitario, CDPs / DMPs, atribución y plataformas de medición como GA4 y Adobe Analytics. * Excelente comunicador - cómodo para sintetizar la actividad multimedia y comunicar claramente cómo la estrategia de inversión de medios apoya las metas organizacionales globales tanto en formatos escritos como verbales. En Optimum, somos impulsados por nuestros cuatro pilares principales: tomar posesión, mantener la transparencia, crear comunidad y demostrar experiencia. Nuestro compromiso de empoderar a los empleados para asumir responsabilidad y abrazar las bases proactivas de resolución de problemas toma posesión. Mantener Transparencia es el núcleo de nuestra cultura, con una comunicación abierta y honesta que fomenta la confianza entre nuestro equipo dedicado y clientes leales. Crear Comunidad es más que un objetivo; es nuestro compromiso diario de fomentar un entorno de profesionalidad, innovación y positividad. Mostrar experiencia es una promesa que mantenemos mediante la discretitud y el aprendizaje consistente con nuestras comunidades para dar forma a servicios de calidad e integridad. Somos un Empleador de Igualdad de Oportunidades comprometido a reclutar, contratar y promover personas calificadas de todos los orígenes independientemente del género, raza, color, credo, origen nacional, religión, edad, estado civil, embarazo, discapacidad física o mental, orientación sexual, identidad de género , estatus militar o veterano, u cualquier otra base protegida por la ley federal, estatal o local. La Compañía recolecta información personal sobre sus solicitantes de empleo que puede incluir identificadores personales, información profesional o relacionada con el trabajo, fotos, información educativa y/o clasificaciones protegidas según las leyes federales y estatales. Esta información se recopila para fines laborales, incluida identificación, autorización de trabajo, detección conforme al FCRA, administración de recursos humanos y contratación en cumplimiento con la legislación federal, Estado y derecho.