National Hockey League (NHL)
Overview
Join to apply for the
Manager, Social Media Marketing
role at
National Hockey League (NHL) .
About The National Hockey League About The National Hockey League
Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.
At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Summary WHAT WE EXPECT OF YOU
This strategic role on the social media team manages day-to-day social media marketing, content development and publishing strategy in coordination with the marketing team to meet shared goals and support multiple areas of the NHL business.
This role specializes in social media execution to drive awareness, tune-in, ticket sales and merch sales for major NHL initiatives and events. Competitive candidates will demonstrate useful experience using both creativity and social data analytics to make key insights that shape organic and paid social strategy.
Essential Duties And Responsibilities
Lead social media marketing efforts across the NHL’s channels to promote the NHL’s major events, initiatives, and innovation projects. These include, but are not limited to: All-Star, Winter Classic and additional outdoor games, Stanley Cup Playoffs and Final, plus digital fan engagement initiatives
Plan organic social ticket sales strategy for NHL events in partnership with larger ticketing team
Lead strategy and publishing efforts for the NHL Shop Instagram handle by working collaboratively with the consumer product licensing team and relevant merchandise brand partners to elevate their online community and drive sales and engagement for NHL CPL and Fanatics.
Plan, develop, produce and distribute content to drive new and existing fans to tune into NHL games in coordination with social media teams of rights-holding broadcast partners
Manage relationships between rightsholder social teams and the NHL social team
Develop social content programs that drive fan engagement and NHL/partner success with NHL eSports, NHL Innovation Team (ADVs, Roblox, etc.) and other business development initiatives
Lead the strategy for the NHL Instagram’s broadcast channels so they can be utilized as a lower funnel marketing tool
Lead the social content promotion of NHL produced programs distributed off NHL channels
Work collaboratively with internal data analytics team to assess the effectiveness of campaign strategies and present this data following each campaign
Research innovative social media marketing strategies across sports and entertainment brands and use effective approaches to develop new techniques and strategies for engaging fans
Seek out new fans in new places, including fans whose fandom might not draw a direct line back to live hockey but whose passion is undeniable, i.e. eSports
Qualifications Knowledge Areas/Experience
Required
2-5 years of relevant marketing or social experience
Outstanding communication and project management skills with the ability to constantly prioritize requests and tasks both internally and externally
Proven experience developing content and social media strategies required to leverage social media to meet business goals and demonstrated ability to proactively communicate plans and recap the execution to measure success.
Eager to seek out and receive feedback while remaining wide open to constructive criticism with consideration and confidence
Excellent creative writing and interpersonal skills
Must be very organized, a self-starter and resourceful
Ability to think creatively, execute, and project manage across many touchpoints
Preferred
Marketing or social experience working at a large, internationally recognized brand
Education/Certifications
BA degree preferred
Required Skills
Strong Microsoft Office skills, particularly Excel and PowerPoint
Highly developed verbal and written communication skills with the ability to influence at leadership levels
Demonstrable proficiency in data analysis and assessment abilities
Highly organized, attention to details and strong follow-through
A positive energetic attitude
CORE COMPETENCIES
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Location: New York, NY
Salary Range:
$80-90K
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Manager, Social Media Marketing
role at
National Hockey League (NHL) .
About The National Hockey League About The National Hockey League
Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.
At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Summary WHAT WE EXPECT OF YOU
This strategic role on the social media team manages day-to-day social media marketing, content development and publishing strategy in coordination with the marketing team to meet shared goals and support multiple areas of the NHL business.
This role specializes in social media execution to drive awareness, tune-in, ticket sales and merch sales for major NHL initiatives and events. Competitive candidates will demonstrate useful experience using both creativity and social data analytics to make key insights that shape organic and paid social strategy.
Essential Duties And Responsibilities
Lead social media marketing efforts across the NHL’s channels to promote the NHL’s major events, initiatives, and innovation projects. These include, but are not limited to: All-Star, Winter Classic and additional outdoor games, Stanley Cup Playoffs and Final, plus digital fan engagement initiatives
Plan organic social ticket sales strategy for NHL events in partnership with larger ticketing team
Lead strategy and publishing efforts for the NHL Shop Instagram handle by working collaboratively with the consumer product licensing team and relevant merchandise brand partners to elevate their online community and drive sales and engagement for NHL CPL and Fanatics.
Plan, develop, produce and distribute content to drive new and existing fans to tune into NHL games in coordination with social media teams of rights-holding broadcast partners
Manage relationships between rightsholder social teams and the NHL social team
Develop social content programs that drive fan engagement and NHL/partner success with NHL eSports, NHL Innovation Team (ADVs, Roblox, etc.) and other business development initiatives
Lead the strategy for the NHL Instagram’s broadcast channels so they can be utilized as a lower funnel marketing tool
Lead the social content promotion of NHL produced programs distributed off NHL channels
Work collaboratively with internal data analytics team to assess the effectiveness of campaign strategies and present this data following each campaign
Research innovative social media marketing strategies across sports and entertainment brands and use effective approaches to develop new techniques and strategies for engaging fans
Seek out new fans in new places, including fans whose fandom might not draw a direct line back to live hockey but whose passion is undeniable, i.e. eSports
Qualifications Knowledge Areas/Experience
Required
2-5 years of relevant marketing or social experience
Outstanding communication and project management skills with the ability to constantly prioritize requests and tasks both internally and externally
Proven experience developing content and social media strategies required to leverage social media to meet business goals and demonstrated ability to proactively communicate plans and recap the execution to measure success.
Eager to seek out and receive feedback while remaining wide open to constructive criticism with consideration and confidence
Excellent creative writing and interpersonal skills
Must be very organized, a self-starter and resourceful
Ability to think creatively, execute, and project manage across many touchpoints
Preferred
Marketing or social experience working at a large, internationally recognized brand
Education/Certifications
BA degree preferred
Required Skills
Strong Microsoft Office skills, particularly Excel and PowerPoint
Highly developed verbal and written communication skills with the ability to influence at leadership levels
Demonstrable proficiency in data analysis and assessment abilities
Highly organized, attention to details and strong follow-through
A positive energetic attitude
CORE COMPETENCIES
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Location: New York, NY
Salary Range:
$80-90K
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
#J-18808-Ljbffr