Talent Brand and Marketing Specialist

Talent Brand And Marketing Specialist

At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.

The Talent Brand and Marketing Specialist supports the Memorial Healthcare System (MHS) mission, vision and values by championing the brand identity in content creation and distribution through: careers website, company social media platforms, candidate relationship management platforms, community and student communications, recruitment marketing campaigns and communications, trade show and hiring event communications. Performs other projects as assigned.

Responsibilities:

• Supports social media content calendar to maintain a consistent and mission-driven online presence for attracting job applicants.
• Manages all User Generated Content (UGC) responses on social platforms.
• Stays up-to-date on industry trends, best practices, and emerging technologies in graphic design to continuously enhance the quality and effectiveness of Talent Acquisition communications.
• Manages any ad-hoc social media postings or edits.
• Coaches team members, students, and volunteers on content creation best practices that align with Memorial Healthcare System's business engagement goals.
• Supports copywriting and editing for a variety of marketing materials that include social media, print and digital collateral, web, and a multitude of other disciplines.
• Designs and produces a wide range of creative assets adhering to Employee/Student Value Proposition brand guidelines including, but not limited to, digital graphics, presentations, infographics, e-blasts, social posts, and other print and digital materials for Talent Acquisition communications.
• Works closely with the key stakeholders to understand project requirements, desired outcomes, and target audiences while ensuring that designs align with branding guidelines and messaging.

Competencies:

• ACCOUNTABILITY
• ANALYSIS AND DECISION MAKING
• CUSTOMER SERVICE
• DEVELOPS RELATIONSHIPS
• EFFECTIVE COMMUNICATION
• ORGANIZATION SKILLS
• RESPONDING TO CHANGE
• STANDARDS OF BEHAVIOR
• TEAM WORK
• WORKLOAD MANAGEMENT

Education and Certification Requirements:

• Bachelors (Required)

Additional Job Information:

• Complexity of Work: Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. Exceptional written and verbal communication skills. Proficiency in graphic design software/tools. Excellent understanding of typography, color theory, layout principles, and design best practices.
• Required Work Experience: Minimum of three (3) years of professional experience in graphic design or brand management, preferably with a focus on recruitment advertising or corporate branding.
• Other Information: Additional Education Info: Bachelor's degree in Graphic Design, Marketing, or related field.

Working Conditions and Physical Requirements:

• Bending and Stooping = 40%
• Climbing = 40%
• Keyboard Entry = 60%
• Kneeling = 40%
• Lifting/Carrying Patients 35 Pounds or Greater = 40%
• Lifting or Carrying 0 - 25 lbs Non-Patient = 40%
• Lifting or Carrying 2501 lbs - 75 lbs Non-Patient = 40%
• Lifting or Carrying > 75 lbs Non-Patient = 40%
• Pushing or Pulling 0 - 25 lbs Non-Patient = 40%
• Pushing or Pulling 26 - 75 lbs Non-Patient = 40%
• Pushing or Pulling > 75 lbs Non-Patient = 40%
• Reaching = 40%
• Repetitive Movement Foot/Leg = 0%
• Repetitive Movement Hand/Arm = 60%
• Running = 0%
• Sitting = 60%
• Squatting = 40%
• Standing = 60%
• Walking = 60%
• Audible Speech = 60%
• Hearing Acuity = 60%
• Smelling Acuity = 0%
• Taste Discrimination = 0%
• Depth Perception = 60%
• Distinguish Color = 60%
• Seeing - Far = 60%
• Seeing - Near = 60%
• Bio hazardous Waste = 0%
• Biological Hazards - Respiratory = 0%
• Biological Hazards - Skin or Ingestion = 0%
• Blood and/or Bodily Fluids = 0%
• Communicable Diseases and/or Pathogens = 0%
• Asbestos = 0%
• Cytotoxic Chemicals = 0%
• Dust = 0%
• Gas/Vapors/Fumes = 0%
• Hazardous Chemicals = 0%
• Hazardous Medication = 0%
• Latex = 0%
• Computer Monitor = 60%
• Domestic Animals = 0%
• Extreme Heat/Cold = 0%
• Fire Risk = 0%
• Hazardous Noise = 0%
• Heating Devices = 0%
• Hypoxia = 0%
• Laser/High Intensity Lights = 0%
• Magnetic Fields = 0%
• Moving Mechanical Parts = 0%
• Needles/Sharp Objects = 0%
• Potential Electric Shock = 0%
• Potential for Physical Assault = 0%
• Radiation = 0%
• Sudden Decompression During Flights = 0%
• Unprotected Heights = 0%
• Wet or Slippery Surfaces = 0%