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Location:
Hollywood, Florida
At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.
Summary
Supports the development, implementation and management of strategic marketing plans designed to meet the organization’s growth goals and enhance the integrity of the Memorial Healthcare System’s (MHS) reputation and brand. The Strategic Marketing Director is charged with driving significant cross-functional collaboration with the Director of Marketing Operations, the Director of Brand Management, and other Marketing team members and vendor partners as well as service line and physician stakeholders to ensure that marketing investments are generating appropriate and quantifiable ROI and are fully aligned with the organization’s strategic priorities, mission and vision. Focuses on ensuring that marketing strategies are data-informed. The role reports to the Senior Director of Strategic Marketing and has close interaction and collaborative working relationships with system leadership and coordinates with department experts.
Responsibilities
Partners with marketing strategists and service line leaders on connected, coordinated campaign strategies that deliver a superior consumer experience.Monitors performance reporting and dashboards; recommends adjustments to strategies to achieve goals.Identifies opportunities and strategic recommendations based on insights from consumer and competitor data, predictive modeling and projected financial impact.Performs other duties as assigned by the Administrative Director of Strategic Marketing.Directs the creation and development of integrated marketing and marketing communication strategies focused on driving demand to core services, including promotional campaigns, marketing partnerships, physician referral support, and digital marketing.Participates in strategic planning, business development and key operational meetings for service area business units and service lines.Collaborates with the MHS Marketing Department team, vendor partners, MHS leadership and stakeholders to design and manage strategic journey mapping and digital experience strategies, clearly connecting strategy with business goals with a focus on optimizing the overall consumer and patient experience.Spearheads marketing for priority service lines with the responsibility for establishing measures of success and collaborating with leadership and service line stakeholders on determining appropriate patient acquisition and revenue and contribution margin goals.
Competencies
Education and Certification Requirements:
Bachelors: Marketing (Required)
Additional Job Information
Complexity of Work: Ability to engage with leadership, physicians and other health system stakeholders and provide leadership to cross-functional team members to achieve objectives. Excellent verbal and written communications skills. Highly organized, with a strong ability to manage multiple projects in a fast-paced environment. Required Work Experience: Minimum of five (5) years’ relevant experience in strategic marketing or service line marketing. Experience managing multiple vendors and agencies. Experience in the use of business analytics, key performance indicators and dashboards. Demonstrated experience managing complex projects and process improvement strategies across various groups. Experience with CRM and marketing automation platforms preferred. Experience with web content management systems preferred. Other Information: Equivalency for the degree: Associate’s degree and seven (7) years of relevant marketing experience.Additional Education Info: or relevant field of study
Working Conditions And Physical Requirements
- Bending and Stooping = 40%
- Climbing = 0%
- Keyboard Entry = 60%
- Kneeling = 40%
- Lifting/Carrying Patients 35 Pounds or Greater = 40%
- Lifting or Carrying 0 - 25 lbs Non-Patient = 40%
- Lifting or Carrying 2501 lbs - 75 lbs Non-Patient = 0%
- Lifting or Carrying > 75 lbs Non-Patient = 0%
- Pushing or Pulling 0 - 25 lbs Non-Patient = 40%
- Pushing or Pulling 26 - 75 lbs Non-Patient = 0%
- Pushing or Pulling > 75 lbs Non-Patient = 0%
- Reaching = 40%
- Repetitive Movement Foot/Leg = 0%
- Repetitive Movement Hand/Arm = 60%
- Running = 0%
- Sitting = 60%
- Squatting = 40%
- Standing = 60%
- Walking = 60%
- Audible Speech = 60%
- Hearing Acuity = 60%
- Smelling Acuity = 0%
- Taste Discrimination = 0%
- Depth Perception = 60%
- Distinguish Color = 60%
- Seeing - Far = 60%
- Seeing - Near = 60%
- Bio hazardous Waste = 20%
- Biological Hazards - Respiratory = 20%
- Biological Hazards - Skin or Ingestion = 20%
- Blood and/or Bodily Fluids = 20%
- Communicable Diseases and/or Pathogens = 20%
- Asbestos = 0%
- Cytotoxic Chemicals = 0%
- Dust = 40%
- Gas/Vapors/Fumes = 0%
- Hazardous Chemicals = 20%
- Hazardous Medication = 0%
- Latex = 20%
- Computer Monitor = 60%
- Domestic Animals = 0%
- Extreme Heat/Cold = 0%
- Fire Risk = 0%
- Hazardous Noise = 0%
- Heating Devices = 0%
- Hypoxia = 0%
- Laser/High Intensity Lights = 0%
- Magnetic Fields = 0%
- Moving Mechanical Parts = 20%
- Needles/Sharp Objects = 20%
- Potential Electric Shock = 0%
- Potential for Physical Assault = 20%
- Radiation = 0%
- Sudden Decompression During Flights = 0%
- Unprotected Heights = 0%
- Wet or Slippery Surfaces = 0%
Primarily for office workers - not eligible for shift differential
Disclaimer: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification.
Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process.
Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.
Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law.
We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program.
Employment is subject to post offer, pre-placement assessment, including drug testing.
If you need reasonable accommodation during the application process, please call (M-F, 8am-5pm) or email
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Business Development and SalesIndustries
Hospitals and Health Care
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