Sr. Director, Product Marketing (Creators, Video) Job at Adobe in San Jose

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Changing the world through digital experiences is what Adobe’s all about. We give everyone— from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior product-marketing leader for Video, you will set the vision and go-to-market path that keeps Adobe the creator’s destination, while exploring how to make a Creator’s life easier through AI production and storytelling. This leader will partner deeply with Product, Design, Engineering, Research, and GTM teams to shape the products we build and deliver breakthrough Marketing strategies that drive acquisition, adoption, and revenue for this new vertical. What You’ll Do Market & Customer Insight. Become Adobe’s authority on creator-video workflows, pain points, and AI-driven trends; translate insights into strategy and road-map requirements. · Product Strategy. Frame business cases, positioning, and packaging for new video capabilities; guide cross-functional teams to ship the right product, the right way. Growth & GTM. Build data-backed strategies to acquire net-new creators, drive activation, boost engagement, and expand revenue potential; partner with cross-functional teams to bring the vision to life. · Team & Organizational Leadership. Recruit, develop, and inspire a team of senior and group PMMs; instill operating rigor, creative excellence, and a bias for action. Thought Leadership & Storytelling. Champion Adobe’s vision for video creation with executives, press, partners, and our community. What you'll need to succeed Customer-Obsessed. You are an expert in customer understanding, know how to create sharp research plans and ask the right questions the right way. Discern meaningful insights from noise and understand how they shape strategy. · Analytical Storyteller. Comfortable moving between data deep-dives and creative reviews. This candidate can craft narratives that persuade execs and inspire teams. · Cross-Org Influence. Aligns senior stakeholders, secures resources, and drives crisp execution across complex and heavily matrixed organizations. · Velocity Driver. Sets pace, clears roadblocks, and ships with urgency. · People-First Leader. Builds high-performing teams, mentors rising leaders, and fosters a growth-minded culture. · Change Agent. Identifies new opportunities for improvement and holds a high bar for customer-delighting innovation. Minimum Qualifications 15+ years in product marketing, growth, or related roles or equivalent practical experience. 8+ years leading high-performing teams. Proven success in consumer or creator technology sector. BS in Marketing, Business, or related field or equivalent practical experience Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $175,000 -- $365,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. #J-18808-Ljbffr In Summary: The Opportunity Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content . As the senior product-marketing leader for Video, you will set the vision and go-to-market path that keeps Adobe the creator's destination . The U.S. pay range for this position is $175,000 -- $365,900 annually . En Español: Nuestra empresa Cambiando el mundo a través de experiencias digitales es todo lo que Adobe tiene en mente. Damos a todos, desde artistas emergentes hasta marcas globales, todo lo necesario para diseñar y ofrecer experiencias digital excepcionales! Nos apasiona capacitar a las personas para crear imágenes, videos y aplicaciones hermosas y poderosas, y transformar la forma en que las empresas interactúan con los clientes en cada pantalla. Estamos en una misión de contratar a los mejores y estamos comprometidos a crear experiencias de empleados excepcionales donde todos sean respetados y tengan acceso a oportunidades iguales. Nos damos cuenta de que nuevas ideas pueden provenir de cualquier parte de la organización, y sabemos que la próxima gran idea podría ser tuya! Como líder senior en marketing de productos para Video, establecerá la visión y el camino hacia el mercado que mantendrá a Adobe como destino del creador, mientras explora cómo facilitar la vida de un Creador mediante la producción e narración de historias de IA. Este líder se asociará profundamente con los equipos de Producto, Diseño, Ingeniería, Investigación y GTM para dar forma a los productos que construimos y entregar estrategias innovadoras de mercadeo que impulsen la adquisición, adopción y ingresos para este nuevo vertical. Usted es un experto en comprensión del cliente, sabe cómo crear planes de investigación agudos y hacer las preguntas correctas de la manera correcta. Discibir conocimientos significativos a partir del ruido y entender cómo forman la estrategia. · Storyteller analítico. cómodo moverse entre los datos profundos y revisiones creativas. Este candidato puede elaborar narrativas que convencen a los ejecutivos e inspiran a los equipos. · Influencia Cross-Org. Alinea a las partes interesadas superiores, asegura recursos y impulsa una ejecución nítida en organizaciones complejas y fuertemente matriculadas. · Velocity Driver. Establece el ritmo, despeja obstáculos y navega con urgencia. · People First Leader. Construye equipos de alto rendimiento, mentores líderes emergentes y fomenta una cultura orientada al crecimiento. Change Bar. Identifica nuevas habilidades para mejorar y lograr un éxito práctico para clientes. Su reclutador puede compartir más información sobre el rango salarial específico para la ubicación de trabajo durante el proceso de contratación. En Adobe, los salarios iniciales para funciones de ventas se expresan como compensación total objetivo (TTC = base + comisión), y los incentivos a corto plazo están en forma de planes de comisiones de venta. Los salarios comienzos no comerciales se exprimen como sueldo básico y los estimulos temporales son en forma del Plan de Incentivo Anual (AIP). Adobe se enorgullece de ser un empleador de Igualdad de Oportunidades de Empleo. 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