Adobe
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Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Photoshop's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Photoshop remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement.
As part of our team, you'll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe's broader marketing goals. You will collaborate with marketing teams and ensure the strategies align with the team and business big bets.
Key Responsibilities
Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth.
Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
Analyzing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.
Skills & Qualifications
5+ years of SEO experience, with a strong focus on content strategy SEO.
Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.
Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.
Strong interpersonal and communication skills-comfortable presenting SEO insights and recommendations across teams.
Having previous content writing and editorial experience is a plus.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach, where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $75,800 -- $151,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015.
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In Summary: Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Photoshop's content strategy . The role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement . The U.S. pay range for this position is $75,800 -- $151,200 annually .
En Español: Nuestra empresa Cambiando el mundo a través de experiencias digitales es todo lo que se trata en Adobe. Damos a todos -desde artistas emergentes hasta marcas globales- todo lo necesario para diseñar y ofrecer experiencias digital excepcionales! Nos apasiona capacitar a las personas para crear imágenes, vídeos y aplicaciones hermosas y poderosas, y transformar la forma en que las empresas interactúan con los clientes en cada pantalla. Estamos en una misión de contratar a los mejores y estamos comprometidos a crear experiencias excepcionales de empleados donde todos sean respetadas y tengan acceso a igualdad de oportunidades. Nos damos cuenta de que nuevas ideas pueden venir desde cualquier parte de la organización, y sabemos que la próxima gran idea podría ser suya! Adobe está buscando un gerente estratégico de SEO para supervisar los esfuerzos orgánicos de búsqueda de contenido de Adobe Photoshop. Responsabilidades clave Desarrollar e implementar una estrategia de SEO centrada en contenido para Adobe Photoshop para mejorar la visibilidad y impulsar el crecimiento del tráfico orgánico. Llevar a cabo investigación profunda de palabras clave y análisis de intención de búsqueda, utilizando herramientas como Ahrefs y Google Search Console, para informar las decisiones de contenido. Mejorar el contenido actual y liderar el desarrollo de nuevo contenido enfocado en SEO, asegurando la alineación con los requisitos del cliente y metodologías estándar. Colaborar con estrategas de contenidos, diseñadores de UX y equipos de marketing para crear experiencias web amigables con SEO que conduzcan al compromiso y las conversiones. Desarrollar hipótesis basadas en datos para refinar la estructura de contenido, alinear la búsquedas y optimizar su visibilidad a largo plazo. Experiencia en el desarrollo de contenido SEO-friendly en colaboración con los equipos de marketing de contenidos y UX que se esfuerzan por actuar como parte de un embudo. Capacidad para analizar tendencias de palabras clave, pronóstico del rendimiento e informar sobre las métricas básicas de SEO. Fuertes habilidades interpersonales y de comunicación - cómodo presentar ideas y recomendaciones de SEO a través de equipos. Tener experiencia previa en la escritura de contenido y redacción es una ventaja. Adobe es un empleador de igualdad de oportunidades. Damos la bienvenida y fomentamos la diversidad en el lugar de trabajo independientemente del género, raza o color, etnia o origen nacional, edad, discapacidad, religión, orientación sexual, identidad de género o expresión o estatus veterano. En Adobe, usted estará inmerso en un entorno laboral excepcional reconocido en todo el mundo en las listas de mejores empresas. También estarás rodeado de colegas que están comprometidos a crecer su salario durante nuestro proceso de contratación. En Adobe, para las funciones de ventas los salarios iniciales se expresan como compensación objetivo total (TTC = base + comisión), y los incentivos a corto plazo están en forma de planes de comisiones de venta. No discriminamos por género, raza o color, etnia o origen nacional, edad, discapacidad, religión, orientación sexual, identidad de género o expresión, estatus de veterano u otras características aplicables protegidas por la ley.Aprende más. Adobe tiene como objetivo hacer que Adobe.com sea accesible a todos y cada uno de los usuarios. Si usted tiene una discapacidad o necesidad especial que requiere alojamiento para navegar en nuestro sitio web o completar el proceso de solicitud, envíe un correo electrónico@adobe.com o llame (408) 536-3015. #J-18808-Ljbffr