Director, Paid Media & SEO Job at EōS Fitness in Dallas

Overview

Director, Paid Media & SEO at EōS Fitness

EōS Fitness is seeking a data-driven Director, Paid Media & SEO to lead performance marketing and search engine optimization initiatives. This role is responsible for driving acquisition, conversion, and retention through high-impact, scalable digital strategies across paid search, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes.

Department: Marketing, Digital

Core Purpose: To create loyal, lifelong fans and exercise practitioners.

Responsibilities

• Lead the planning, execution, and optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
• Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.
• Analyze performance data to optimize campaigns and provide insights to senior leadership.
• Develop and manage A/B testing strategies to improve conversion rates and maximize ROI.
• Collaborate with teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.
• Manage external media agencies and platform partners to maximize efficiency and performance.
• Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.
• Align media plans with key promotions, seasonal moments, and product launches.

Qualifications

• 7+ years of experience in paid media and SEO, preferably within a multi-location or franchise environment.
• Proven track record of driving growth through performance marketing and SEO.
• Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms.
• Experience working with CRM/CDP platforms such as HubSpot or Braze (HubSpot is a must have!).
• Strong analytical mindset with experience using BI tools like Tableau or DOMO.
• Demonstrated leadership and ability to manage high-performing teams.
• Experience in a membership-based or wellness-related business a plus.

Benefits

• A highly energetic and collaborative team.
• A management team that cares about your professional development.
• Free membership for you and plus one family member.
• Discounted Personal Training, and merchandise – including supplements.
• Competitive pay plus vacation, holiday, and sick pay.
• Group Health, dental, vision, Supplemental Life, Employee Assistant Program and even Pet Insurance are offered!
• Employee referral program.
• 401(k) + Company matching!

Location

Location: Dallas, TX

Schedule

Monday – Friday, weekends as needed

Work Arrangement

Hybrid

EōS Fitness is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status.

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