Marathon Petroleum Corporation
Senior Brand Marketing Specialist
Marathon Petroleum Corporation, La Palma, California, United States, 90623
Overview
As a Senior Brand Marketing Specialist, you will develop marketing projects/programs and consumer engagement strategies in support of the ARCO direct dealer business and ARCO Mexico. The position is ideal for a highly motivated individual who is adept at identifying trends and can develop and implement comprehensive strategies that are aligned with broader brand objectives. The role requires innovation, critical thinking, analytical skills, and the ability to manage multiple projects and initiatives. Attention to detail as well as strong communication and collaboration skills. At MPC, we’re committed to being a great place to work – one that welcomes new ideas, encourages diverse perspectives, develops our people, and fosters a collaborative team environment. Key Responsibilities
Develop and implement consumer marketing projects and programs (retail, on-site signage, schematics, work plans, social media moderation, etc.) in support of the ARCO direct dealer business. Conducts ongoing analysis of new promotional opportunities and coordinates test programs. Investigate and study advertising, sales promotion, and merchandising programs and trends of competitive companies and appraises results. Develop, manage and adhere to ARCO brand standards and ensure documents and apps are continually updated. Collaborate with key stakeholders in executing comprehensive marketing campaigns including ad agencies, field sales teams, Law, Purchasing and Commercial, Corporate Communications, and outside vendors. Develop, maintain and present ARCO Workplan documents to be used for brand meetings, internal/external business partners, etc. Prepare and communicate appropriate site image monthly reports for our licensed brands (Shell and XOM). Manage day-to-day relationship with the ARCO Mexico marketing team in brand management and marketing programs. Includes the management of the site inspection program, sponsorship support, social media moderation, marketing requests, leading bi-weekly meetings, senior leadership reports, etc. Adhere to budget parameters, monitor expenses and prepare reports. Experience and Qualifications
Bachelor’s degree required. Marketing, communication, or other business-related degree preferred. Minimum 6 years of experience in marketing, advertising, and/or brand management. Prior experience with public speaking, Salesforce skills, and proficiency in Excel and PowerPoint. Fluency in Spanish language skills a plus. Skills
Accountability Adaptability Collaboration Communication Critical Thinking Customer Service Decision Making Problem Solving Time Management Work Standards As an energy industry leader, our career opportunities fuel personal and professional growth. Location
La Palma, CA Job Requisition ID: 00018355 Pay Min/Max: $90,700.00 - $156,400.00 Grade: 10 - 11 Education: Bachelors (Required) Employee Group: Full time Employee Subgroup: Regular Marathon Petroleum Company LP is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, reproductive health decision-making, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws. If you would like more information about your EEO rights as an applicant, click here. If you need a reasonable accommodation for any part of the application process at Marathon Petroleum LP, please contact our Human Resources Department at talentacquisition@marathonpetroleum.com. Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation. Marathon Petroleum offers a total rewards program which includes, but is not limited to, health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement. Detailed benefit information is available at mympcbenefits.com. The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program. Equal Opportunity Employer: Veteran / Disability We will consider all qualified Applicants for employment, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws. In reviewing criminal history in connection with a conditional offer of employment, Marathon will consider the key responsibilities of the role.
#J-18808-Ljbffr
As a Senior Brand Marketing Specialist, you will develop marketing projects/programs and consumer engagement strategies in support of the ARCO direct dealer business and ARCO Mexico. The position is ideal for a highly motivated individual who is adept at identifying trends and can develop and implement comprehensive strategies that are aligned with broader brand objectives. The role requires innovation, critical thinking, analytical skills, and the ability to manage multiple projects and initiatives. Attention to detail as well as strong communication and collaboration skills. At MPC, we’re committed to being a great place to work – one that welcomes new ideas, encourages diverse perspectives, develops our people, and fosters a collaborative team environment. Key Responsibilities
Develop and implement consumer marketing projects and programs (retail, on-site signage, schematics, work plans, social media moderation, etc.) in support of the ARCO direct dealer business. Conducts ongoing analysis of new promotional opportunities and coordinates test programs. Investigate and study advertising, sales promotion, and merchandising programs and trends of competitive companies and appraises results. Develop, manage and adhere to ARCO brand standards and ensure documents and apps are continually updated. Collaborate with key stakeholders in executing comprehensive marketing campaigns including ad agencies, field sales teams, Law, Purchasing and Commercial, Corporate Communications, and outside vendors. Develop, maintain and present ARCO Workplan documents to be used for brand meetings, internal/external business partners, etc. Prepare and communicate appropriate site image monthly reports for our licensed brands (Shell and XOM). Manage day-to-day relationship with the ARCO Mexico marketing team in brand management and marketing programs. Includes the management of the site inspection program, sponsorship support, social media moderation, marketing requests, leading bi-weekly meetings, senior leadership reports, etc. Adhere to budget parameters, monitor expenses and prepare reports. Experience and Qualifications
Bachelor’s degree required. Marketing, communication, or other business-related degree preferred. Minimum 6 years of experience in marketing, advertising, and/or brand management. Prior experience with public speaking, Salesforce skills, and proficiency in Excel and PowerPoint. Fluency in Spanish language skills a plus. Skills
Accountability Adaptability Collaboration Communication Critical Thinking Customer Service Decision Making Problem Solving Time Management Work Standards As an energy industry leader, our career opportunities fuel personal and professional growth. Location
La Palma, CA Job Requisition ID: 00018355 Pay Min/Max: $90,700.00 - $156,400.00 Grade: 10 - 11 Education: Bachelors (Required) Employee Group: Full time Employee Subgroup: Regular Marathon Petroleum Company LP is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, reproductive health decision-making, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws. If you would like more information about your EEO rights as an applicant, click here. If you need a reasonable accommodation for any part of the application process at Marathon Petroleum LP, please contact our Human Resources Department at talentacquisition@marathonpetroleum.com. Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation. Marathon Petroleum offers a total rewards program which includes, but is not limited to, health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement. Detailed benefit information is available at mympcbenefits.com. The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program. Equal Opportunity Employer: Veteran / Disability We will consider all qualified Applicants for employment, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws. In reviewing criminal history in connection with a conditional offer of employment, Marathon will consider the key responsibilities of the role.
#J-18808-Ljbffr