Invivyd
There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.
At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies. In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.
Join an incredible team of innovators, disrupters, predictive modelers, and antibody engineers who embrace a shared sense of ownership, a passion to save lives, think boldly and creatively, take targeted risks, are unafraid of failure, and welcome change as a positive catalyst to new opportunities.
Be part of making a difference. Be part of Invivyd.
Overview
The Director of Patient Marketing will be responsible for leading all patient-facing marketing activities for Invivyd’s commercial and pipeline products. This role reports to the Head of Marketing and will drive the development and execution of the patient marketing strategy, including brand positioning and messaging, segmentation and targeting, promotional and educational activities, and other brand-related initiatives. The role collaborates with HCP marketing, Digital Marketing, Patient Services, Business Insights, and other teams to drive results. Responsibilities
Develop a comprehensive patient engagement strategy and plan in collaboration with market access, patient services, commercial operations, and insights analytics. Leverage patient insights to create engagement tactics that resonate with patients’ needs. Coordinate efforts with patient advocacy, medical affairs, and field medical personnel where appropriate. Own the development of key patient-facing tactics, including an omnichannel branded DTC approach (brand.com, social media, CTV, patient CRM strategy). Drive market research to define adoption drivers and barriers, patient value proposition and messaging, and patient education and training strategy. Manage agency partners and vendors on market research, material creation, reviews, and budget adherence. Drive development and approval of marketing materials through medical, regulatory, and legal review processes and integrate feedback for compliant execution. Interact with the patient community and stakeholders such as advocacy organizations in collaboration with Medical Affairs. Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients. Manage timelines, budgets, and resources to meet commercial and corporate objectives. Requirements
Requires a BS degree (MBA or advanced degree preferred) with 10+ years in pharmaceutical brand marketing; minimum 5 years in a patient/consumer marketing role. Experience developing and executing omnichannel branded DTC campaigns (including a CTV or linear TV component). Experience launching Patient Ambassador Programs with live and virtual patient programs. Experience optimizing patient CRM to drive engagement. Strong commitment to compliance and ethical standards. Hybrid position with ability to travel up to 30%. At Invivyd we strive to create a welcoming and inclusive environment. All applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected characteristics. Invivyd is proud to be an equal opportunity employer. We do not accept unsolicited resumes from agencies. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion is voluntary and will not be used in hiring decisions. Any information you provide will be confidential. For more information, see Invivyd’s Equal Employment Opportunity policy. Disability Status: Select and respond as applicable. Disabilities include, but are not limited to: alcoholism or drug use disorder; autoimmune disorders (e.g., lupus, HIV/AIDS); vision or hearing impairments; cancer (past or present); cardiovascular disease; diabetes; mental health conditions; mobility impairments; respiratory conditions; learning disabilities; and other listed conditions. PUBLIC BURDEN STATEMENT: This form may include a required federal collection of information (OMB Control Number 1250-0005). If you have questions, visit the OFCCP website. Apply for this job
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The Director of Patient Marketing will be responsible for leading all patient-facing marketing activities for Invivyd’s commercial and pipeline products. This role reports to the Head of Marketing and will drive the development and execution of the patient marketing strategy, including brand positioning and messaging, segmentation and targeting, promotional and educational activities, and other brand-related initiatives. The role collaborates with HCP marketing, Digital Marketing, Patient Services, Business Insights, and other teams to drive results. Responsibilities
Develop a comprehensive patient engagement strategy and plan in collaboration with market access, patient services, commercial operations, and insights analytics. Leverage patient insights to create engagement tactics that resonate with patients’ needs. Coordinate efforts with patient advocacy, medical affairs, and field medical personnel where appropriate. Own the development of key patient-facing tactics, including an omnichannel branded DTC approach (brand.com, social media, CTV, patient CRM strategy). Drive market research to define adoption drivers and barriers, patient value proposition and messaging, and patient education and training strategy. Manage agency partners and vendors on market research, material creation, reviews, and budget adherence. Drive development and approval of marketing materials through medical, regulatory, and legal review processes and integrate feedback for compliant execution. Interact with the patient community and stakeholders such as advocacy organizations in collaboration with Medical Affairs. Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients. Manage timelines, budgets, and resources to meet commercial and corporate objectives. Requirements
Requires a BS degree (MBA or advanced degree preferred) with 10+ years in pharmaceutical brand marketing; minimum 5 years in a patient/consumer marketing role. Experience developing and executing omnichannel branded DTC campaigns (including a CTV or linear TV component). Experience launching Patient Ambassador Programs with live and virtual patient programs. Experience optimizing patient CRM to drive engagement. Strong commitment to compliance and ethical standards. Hybrid position with ability to travel up to 30%. At Invivyd we strive to create a welcoming and inclusive environment. All applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected characteristics. Invivyd is proud to be an equal opportunity employer. We do not accept unsolicited resumes from agencies. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion is voluntary and will not be used in hiring decisions. Any information you provide will be confidential. For more information, see Invivyd’s Equal Employment Opportunity policy. Disability Status: Select and respond as applicable. Disabilities include, but are not limited to: alcoholism or drug use disorder; autoimmune disorders (e.g., lupus, HIV/AIDS); vision or hearing impairments; cancer (past or present); cardiovascular disease; diabetes; mental health conditions; mobility impairments; respiratory conditions; learning disabilities; and other listed conditions. PUBLIC BURDEN STATEMENT: This form may include a required federal collection of information (OMB Control Number 1250-0005). If you have questions, visit the OFCCP website. Apply for this job
* indicate a required field
#J-18808-Ljbffr