Invivyd, Inc
Director, Patient Marketing Remote (Northeast preferred)
Invivyd, Inc, Jackson, Mississippi, United States
Overview
There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.
At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies. In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.
Join an incredible team of innovators, disrupters, predictive modelers, and antibody engineers who embrace a shared sense of ownership, a passion to save lives, think boldly and creatively, take targeted risks, are unafraid of failure, and welcome change as a positive catalyst to new opportunities.
Be part of making a difference. Be part of Invivyd.
Responsibilities
Develop a comprehensive patient engagement strategy and plan, in collaboration with market access, patient services, commercial operations and insights and analytics.
Leverage patient insights to create supportive and empowering engagement tactics that resonate with patients' unique needs.
Where appropriate, coordinate the efforts with patient advocacy, medical affairs, field medical personnel
Own the development of key patient-facing tactics, including an omnichannel branded DTC approach (i.e. brand.com, social media, CTV, patient CRM strategy)
Drive market research to define adoption drivers and barriers; patient value proposition and messaging, and patient education and training strategy
Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews and budget adherence
Drive development and approval of all marketing materials through the medical, regulatory, legal review process and integrate feedback accordingly to ensure compliant execution
Interact with the patient community and other relevant stakeholders such as advocacy organizations in collaborations with Medical Affairs
Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients.
Manage timelines, budgets, and resources to commercial and corporate objectives
Requirements
Requires a BS degree (MBA or advanced degree preferred) with 10 plus years of experience in a pharmaceutical brand marketing role; with minimum of 5 years’ experience in patient/consumer marketing role
Experience developing and successfully executing omnichannel branded DTC campaigns (including a CTV or linear TV component)
Experience launching Patient Ambassador Programs with Live and Virtual Patient Programs
Experience in optimizing and leveraging patient CRM’s to drive patient engagement
Strong commitment to compliance and ethical standards
Hybrid position with ability to travel up to 30%
At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.
Invivyd is proud to be an equal opportunity employer.
We do not accept unsolicited resumes from agencies.
#J-18808-Ljbffr
At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies. In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.
Join an incredible team of innovators, disrupters, predictive modelers, and antibody engineers who embrace a shared sense of ownership, a passion to save lives, think boldly and creatively, take targeted risks, are unafraid of failure, and welcome change as a positive catalyst to new opportunities.
Be part of making a difference. Be part of Invivyd.
Responsibilities
Develop a comprehensive patient engagement strategy and plan, in collaboration with market access, patient services, commercial operations and insights and analytics.
Leverage patient insights to create supportive and empowering engagement tactics that resonate with patients' unique needs.
Where appropriate, coordinate the efforts with patient advocacy, medical affairs, field medical personnel
Own the development of key patient-facing tactics, including an omnichannel branded DTC approach (i.e. brand.com, social media, CTV, patient CRM strategy)
Drive market research to define adoption drivers and barriers; patient value proposition and messaging, and patient education and training strategy
Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews and budget adherence
Drive development and approval of all marketing materials through the medical, regulatory, legal review process and integrate feedback accordingly to ensure compliant execution
Interact with the patient community and other relevant stakeholders such as advocacy organizations in collaborations with Medical Affairs
Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients.
Manage timelines, budgets, and resources to commercial and corporate objectives
Requirements
Requires a BS degree (MBA or advanced degree preferred) with 10 plus years of experience in a pharmaceutical brand marketing role; with minimum of 5 years’ experience in patient/consumer marketing role
Experience developing and successfully executing omnichannel branded DTC campaigns (including a CTV or linear TV component)
Experience launching Patient Ambassador Programs with Live and Virtual Patient Programs
Experience in optimizing and leveraging patient CRM’s to drive patient engagement
Strong commitment to compliance and ethical standards
Hybrid position with ability to travel up to 30%
At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.
Invivyd is proud to be an equal opportunity employer.
We do not accept unsolicited resumes from agencies.
#J-18808-Ljbffr