Creative Strategy Lead Job at Kind Patches in Miami

Overview

Location: Miami, Florida (On-site, Full Time)

Job Type: Full-Time

Kind Patches is one of the fastest-growing startups in wellness, and we’re on a mission to completely reinvent how people take their supplements. Our transdermal patches deliver powerful botanicals, vitamins, and minerals through the skin — clean, simple, effective.

We’re not just another wellness brand. We’re the #1 health brand on TikTok Shop, a Top 5 brand overall in both the US and UK, and the largest patch brand in the world. With millions of customers, millions of monthly website visitors, hundreds of thousands of social followers, and tens of thousands of influencer posts generating over 100,000 videos each month, we’re moving fast, breaking rules, and building something that’s never existed before.

We’re looking for a Creative Strategy Lead to own the way we show up in the world. This role is about taking our ads, campaigns, affiliate briefs, and product launches and making them sharper, bigger, and more creative. You’ll be the one connecting the dots — from shaping the copy and hooks for ad creatives, to crafting weekly affiliate briefs, to ensuring every product launch feels like a moment. You’ll be working very closely with the cofounder and a small but tight team of go-getters, so we’re looking for someone who thrives in a fast-paced, hands-on environment.

What You’ll Do

• Own the copywriting and creative direction for ads: develop killer hooks, messaging, and campaign concepts that drive performance.
• Hand off creative direction to the design team each week, ensuring they have clear briefs and priorities for ad content to produce.
• Do the same for video content — work with editors to guide direction, copy, and hooks, ensuring everything is aligned with campaign goals.
• Work closely with our performance agency to understand what’s working, what’s not, and what’s needed — then deliver them fresh, high-quality creative each week.
• Create weekly affiliate briefs tied to our marketing calendar, giving affiliates content ideas, hooks, and messaging support.
• Build bold campaign concepts for product launches that cut across all channels: affiliates, ads, email, retail partners, and PR.
• Work with cross-functional teams (influencer, content, performance marketing, product) to make sure messaging and creative are aligned.
• Keep us ahead of trends — bring new creative ideas from the market, affiliates, and platforms like TikTok/Meta into our campaigns.
• Help raise the bar on every launch and campaign — from planning to creative execution — so they feel coordinated, impactful, and unmissable.

What We’re Looking For

• Proven experience in creative strategy, brand, or performance marketing.
• Exceptional copywriting skills — you know how to craft a killer hook and speak directly to an audience across different forms of media.
• Experience leading ad creative development, writing copy, and shaping campaign direction.
• Comfortable managing a design and video team, ensuring they have clear weekly briefs and direction.
• Strong understanding of performance marketing — able to translate results into creative direction that actually drives growth.
• Organized and able to manage multiple projects, deadlines, and stakeholders at once.
• Comfortable in a fast-paced, startup environment where things move quickly and ideas turn into execution fast.

Why Join Kind Patches

• We’re one of the fastest-growing wellness startups in the world.
• Top 5 brand on TikTok in both the US and UK.
• Millions of customers, millions of monthly visitors, and hundreds of thousands of social followers.
• Tens of thousands of influencer posts generating 100K+ videos every month.
• You’ll lead creative strategy across ads, affiliates, and launches — some of the most important areas of the business.
• You’ll work directly with the cofounder and a small, driven team of go-getters.
• You’ll be part of a bold, ambitious, and slightly insane team that believes we can take over the world, one patch at a time.
• You’ll never be bored — we’re growing fast, building big, and figuring it out as we go.

To apply

Along with your CV, please submit a cover letter introducing yourself and explaining why you’re the right person to shape creative strategy at Kind Patches.