Formflow
3 days ago Be among the first 25 applicants
Formflow is a next-gen funnel & form builder used by agencies, creators, and brands who are sick of boring, rigid forms. Think node-based logic, multi-step flows, and high-converting experiences instead of basic “name/email/submit” boxes.
We’re looking for a Creative Performance Strategist to be the brain behind the creative that sells Formflow.
You’ll come up with the ideas, write the scripts, and lead the creative team to produce diverse, high-performing ads and content. Media buying, editing, design, etc. are handled by specialists – you drive the strategy and the output.
Florida-based (strong preference for Miami / South Florida)
Legally allowed to work in the U.S.
Remote for now, with the goal of building an in-person creative hub in Miami over time (marketing & creative in the same room).
If you know you’d never want to work in a Miami office in the future, this role isn’t a fit.
What You Actually Do
Your core flow is:
You’ll:
Research customers, competitors, and the market for angles and insights
Generate around 5 new concepts/scripts per week (≈ 20 per month )
Write performance-focused scripts with multiple hooks or style variations per concept
Turn those into clear briefs for designers, editors, and UGC creators
Manage the creative pipeline from idea → in production → ready to test
Work with the media buyer to prioritise what goes live and what to test next
To be crystal clear:
You do not edit video
You do not build funnels or forms
We already have a media buyer, editors, static designers, engineers, and copy support.
Your job is to think, write, and lead :
You own the strategy, concepts, scripts, and direction
The creative team executes your vision.
What We’re Looking For
Experience as a Creative Strategist / Performance Creative / Senior Direct Response Copywriter / UGC Performance Lead
Proven history of driving performance with creative-led testing (Meta/FB experience is a big plus)
Strong at writing short, punchy performance scripts and hooks
Thinks in angles, hooks, and offers , not just “assets”
Comfortable managing a small creative team and keeping projects moving
Enjoys being directly responsible for whether creative wins or loses
Have worked with SaaS or B2B tools
Have used systems like Content Grids / “idea–style–hook” frameworks
Have helped scale a single product with lots of creative variations
Contract role
$50-$75 USD per hour (Depending on experience and results)
Approx. 10 hours per week (~40 hours per month) to start
Clear path to more hours and a full-time, six-figure creative leadership role in Miami as performance scales and revenue grows
Your work directly fuels the ad performance that funds your own role and future team.
How to Apply
Apply here: https://myformflow.io/formflow/creative-strategist-hiring
Seniority Level
Mid-Senior level
Employment Type
Contract
Job Function
Marketing and Sales
Software Development
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