Particle is a fast-growing men’s grooming brand trusted by over 1 million customers worldwide. With 20+ premium products—including Particle Face Cream, Anti-Gray Serum, Hair Revival Kit, Gravité Cologne, Invisible Sunscreen, Scar Gel, and more we lead the men’s grooming category with innovation, storytelling, and performance-first creative.
We are looking for a Freelance Creative Strategist (Part-Time) who can grow into a full-time role as we scale our creative department for 2026.
This role is remote from Miami and works closely with our Creative & Growth Marketing teams.
About the Role
You will be the bridge between Creative and Growth, ensuring that every idea, concept, script, and brief is fully aligned with marketing needs, performance insights, and audience psychology.
You’ll help build the big ideas, generate strategic angles, and develop high-impact creative directions across Meta, TV, UGC, static ads, landing pages, and AI-powered content.
Key Responsibilities
Creative Strategy & Concept Development
- Develop angles, hooks, scripts, and creative frameworks tailored for a performance-driven environment.
- Ideate high-performing concepts for Meta ads, TV commercial ideas, UGC content, and static ads.
- Rebuild and refresh personas, messaging, and creative styles for men aged 40+, our core audience.
Bridge Between Creative & Growth
- Translate marketing goals and performance insights into actionable creative directions.
- Ensure creative ideas support conversion, A/B testing priorities, and performance targets.
- Maintain strong communication between the two departments.
Workflow & Collaboration
- Work closely with our Creative Coordinator to create and structure Monday.com tasks for designers, editors, and UGC creators.
- Provide clear briefs with angles, messaging, references, key insights, and creative instructions.
- Support a smooth workflow without daily micromanagement.
AI Tools & Innovation
- Leverage industry-leading AI tools: Upspring, Motion.AI, Sora, Runway, VEO 3, Midjourney, and more.
- Introduce new AI-driven creative workflows to improve speed, variation, and experimentation.
- Stay ahead of emerging AI technologies that enhance video and imagery production.
Audience, Culture & Insights
- Deep understanding of American culture—especially for men aged 40–65.
- Integrate humor, values, pain points, and lifestyle insights into creative ideation.
- Preferably: experience with D2C brands or demographics focused on older men.
Competitive Analysis & Trend Research
- Conduct ongoing competitor research across Meta, TV, TikTok, YouTube, and D2C landing pages.
- Identify new angles, message patterns, and category trends.
- Present insights that inspire new creative directions and tests.
Qualifications Required
- Freelance experience with strong reliability and a long-term partnership mindset.
- 3+ years in Creative Strategy, Performance Creative, or Direct Response advertising.
- Winning ad examples that performed at scale (required).
- Deep understanding of performance marketing, funnels, and conversion psychology.
- Experience with Upspring, Motion.AI, and other AI creative tools.
- Strong Meta advertising creative experience.
- Ability to build ideas that resonate with men 40+.
- Excellent communication and briefing skills.
- Based in Miami (remote).
Preferred
- D2C experience, especially in men’s grooming, skincare, wellness, or supplements.
- Experience in briefing and working with Creative teams
This Role Is Ideal If You Are…
🔥 A Performance-Creative Hybrid
You know how to generate ideas that are both exciting and effective.
⚡ The Bridge Between Worlds
You naturally creative marketing, turning insights into action.
🤖 AI-Native
You’re fluent in Upspring, Motion.AI, and the newest generative tools.
📈 A Performance Mind
You think in testing frameworks, consumer psychology, and angles.
🎬 A Storyteller
You know how to speak to American men 40+ with clarity and impact.
Contract Details
Contract Type: Freelance
Hours: Part-Time (with potential transition to Full-Time contract)
Location: Miami (Remote)
Start Date: Immediate
Collaboration: Creative Coordinator, Growth Team, Marketing, Creative Director