Creative Performance Strategist Job at Formflow in Miami

3 days ago Be among the first 25 applicants

Formflow is a next-gen funnel & form builder used by agencies, creators, and brands who are sick of boring, rigid forms. Think node-based logic, multi-step flows, and high-converting experiences instead of basic “name/email/submit” boxes.

We’re looking for a Creative Performance Strategist to be the brain behind the creative that sells Formflow.

You’ll come up with the ideas, write the scripts, and lead the creative team to produce diverse, high-performing ads and content. Media buying, editing, design, etc. are handled by specialists – you drive the strategy and the output.

• Florida-based (strong preference for Miami / South Florida)
• Legally allowed to work in the U.S.
• Remote for now, with the goal of building an in-person creative hub in Miami over time (marketing & creative in the same room).

If you know you’d never want to work in a Miami office in the future, this role isn’t a fit.

What You Actually Do

Your core flow is:

You’ll:

• Research customers, competitors, and the market for angles and insights
• Generate around 5 new concepts/scripts per week (≈ 20 per month)
• Write performance-focused scripts with multiple hooks or style variations per concept
• Turn those into clear briefs for designers, editors, and UGC creators
• Manage the creative pipeline from idea → in production → ready to test
• Work with the media buyer to prioritise what goes live and what to test next

To be crystal clear:

• You do not edit video
• You do not build funnels or forms

We already have a media buyer, editors, static designers, engineers, and copy support.

Your job is to think, write, and lead:

• You own the strategy, concepts, scripts, and direction
• The creative team executes your vision.

What We’re Looking For

• Experience as a Creative Strategist / Performance Creative / Senior Direct Response Copywriter / UGC Performance Lead
• Proven history of driving performance with creative-led testing (Meta/FB experience is a big plus)
• Strong at writing short, punchy performance scripts and hooks
• Thinks in angles, hooks, and offers, not just “assets”
• Comfortable managing a small creative team and keeping projects moving
• Enjoys being directly responsible for whether creative wins or loses
• Have worked with SaaS or B2B tools
• Have used systems like Content Grids / “idea–style–hook” frameworks
• Have helped scale a single product with lots of creative variations
• Contract role
• $50-$75 USD per hour (Depending on experience and results)
• Approx. 10 hours per week (~40 hours per month) to start
• Clear path to more hours and a full-time, six-figure creative leadership role in Miami as performance scales and revenue grows

Your work directly fuels the ad performance that funds your own role and future team.

How to Apply

Apply here: https://myformflow.io/formflow/creative-strategist-hiring

Seniority Level

Mid-Senior level

Employment Type

Contract

Job Function

Marketing and Sales

Software Development

Referrals increase your chances of interviewing at Formflow by 2x

Get notified about new Creative Strategist jobs in Miami, FL.