Care.com
Marketing Manager II, Lifecycle & CRM — Care.com
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Marketing Manager II, Lifecycle & CRM
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Care.com Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Location: 2801 N Central Expy, 11th Floor, Dallas, Texas 75204 Work Environment: Hybrid - in office Monday, Wednesday & Thursday About The Role
As a Marketing Manager II for Lifecycle and CRM at Care.com, you will own the end-to-end lifecycle strategy, developing and executing campaigns across multiple channels, including email, push, SMS, in-app, and on-site. You will leverage data and insights to optimize existing journeys and build new ones, ensuring a cohesive and impactful user experience. In this role, you will collaborate closely with Product, Engineering, Data Science, and Content teams to connect technical capabilities with business objectives. What Your Days Will Be Like
Data & Infrastructure Enhance data capabilities through understanding APIs, data management, and system architecture. Oversee data cleansing, documentation, and quality assurance to ensure accuracy, consistency, and reliability. Optimize data ingestion from the data warehouse, APIs, and third-party connections into Iterable (ESP). Work closely with engineering teams and third-party providers to troubleshoot and resolve technical challenges. End-to-End Lifecycle Journey Management Own the lifecycle marketing strategy across all channels (email, push, SMS, in-app, and on-site), from concept through execution and analysis. Manage both recurring journeys and one-off campaigns, collaborating with email operations to ensure flawless delivery. Identify customer pain points, ideate solutions, and use user-driven insights to inform and refine campaign strategy. Testing & Experimentation Design and implement experimentation plans to optimize 20+ existing lifecycle and behavioral journeys. Execute A/B and multivariate testing, analyze trends, and translate findings into actionable insights. Share results and learnings across teams to inform broader marketing initiatives. Cross-Team Collaboration Act as a central connector across Product, Engineering, Data Science, and Content. Lead project kick-offs, strategy sessions, and planning meetings. Provide clear, timely communication on project status to all stakeholders. What You’ll Need To Succeed
5–7+ years of experience in lifecycle, CRM, and retention marketing, with a proven record of end-to-end campaign management. Ability to think strategically while executing detailed projects to completion. Strong analytical and quantitative skills, with experience leveraging data to inform decision-making. Confident communicator with the ability to influence and align cross-functional teams. Comfortable working in an agile, test-and-learn environment with a curious, innovative mindset. Proven project management experience and a track record of successful cross-department collaboration. Ability to manage multiple projects independently and under deadlines. Hands-on experience with marketing automation software such as Iterable or Braze (bonus for CDP experience, e.g., Tealium). Familiarity with automation, AI, and machine learning features within CRM tools to enhance personalization and efficiency (nice to have). Bachelor’s degree required (BA or BS). Company Overview
Available in more than 21 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com offers a wide range of services and products to meet the evolving needs of today’s families and caregivers. Salary Range: $110,000 – $135,000. Actual salaries may vary based on factors including location, experience, and performance. This range is one component of Care.com’s total compensation package, which includes bonuses, incentives, and a comprehensive benefits program. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Consumer Services
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Join to apply for the
Marketing Manager II, Lifecycle & CRM
role at
Care.com Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Location: 2801 N Central Expy, 11th Floor, Dallas, Texas 75204 Work Environment: Hybrid - in office Monday, Wednesday & Thursday About The Role
As a Marketing Manager II for Lifecycle and CRM at Care.com, you will own the end-to-end lifecycle strategy, developing and executing campaigns across multiple channels, including email, push, SMS, in-app, and on-site. You will leverage data and insights to optimize existing journeys and build new ones, ensuring a cohesive and impactful user experience. In this role, you will collaborate closely with Product, Engineering, Data Science, and Content teams to connect technical capabilities with business objectives. What Your Days Will Be Like
Data & Infrastructure Enhance data capabilities through understanding APIs, data management, and system architecture. Oversee data cleansing, documentation, and quality assurance to ensure accuracy, consistency, and reliability. Optimize data ingestion from the data warehouse, APIs, and third-party connections into Iterable (ESP). Work closely with engineering teams and third-party providers to troubleshoot and resolve technical challenges. End-to-End Lifecycle Journey Management Own the lifecycle marketing strategy across all channels (email, push, SMS, in-app, and on-site), from concept through execution and analysis. Manage both recurring journeys and one-off campaigns, collaborating with email operations to ensure flawless delivery. Identify customer pain points, ideate solutions, and use user-driven insights to inform and refine campaign strategy. Testing & Experimentation Design and implement experimentation plans to optimize 20+ existing lifecycle and behavioral journeys. Execute A/B and multivariate testing, analyze trends, and translate findings into actionable insights. Share results and learnings across teams to inform broader marketing initiatives. Cross-Team Collaboration Act as a central connector across Product, Engineering, Data Science, and Content. Lead project kick-offs, strategy sessions, and planning meetings. Provide clear, timely communication on project status to all stakeholders. What You’ll Need To Succeed
5–7+ years of experience in lifecycle, CRM, and retention marketing, with a proven record of end-to-end campaign management. Ability to think strategically while executing detailed projects to completion. Strong analytical and quantitative skills, with experience leveraging data to inform decision-making. Confident communicator with the ability to influence and align cross-functional teams. Comfortable working in an agile, test-and-learn environment with a curious, innovative mindset. Proven project management experience and a track record of successful cross-department collaboration. Ability to manage multiple projects independently and under deadlines. Hands-on experience with marketing automation software such as Iterable or Braze (bonus for CDP experience, e.g., Tealium). Familiarity with automation, AI, and machine learning features within CRM tools to enhance personalization and efficiency (nice to have). Bachelor’s degree required (BA or BS). Company Overview
Available in more than 21 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com offers a wide range of services and products to meet the evolving needs of today’s families and caregivers. Salary Range: $110,000 – $135,000. Actual salaries may vary based on factors including location, experience, and performance. This range is one component of Care.com’s total compensation package, which includes bonuses, incentives, and a comprehensive benefits program. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Consumer Services
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