FinSearch
Overview
B2B FinTech that is aggressively scaling in all corners of the world is seeking a marketing leader. This is a full build of the marketing function; you will be the most senior person in marketing and also an early one. You must be comfortable with being early stage. This is a hands-on, high-impact role. You will be in great company with the leadership, including founders with strong track records in cross-border payments. The company is searching for someone with strong strategy and brand experience to lead global growth and brand development. Responsibilities
Develop and own the companys marketing strategy, focusing on global expansion, brand positioning, and customer acquisition. Build, hire, and lead the marketing team; foster a high-performance and data-driven culture. Define, shape, and reinforce the brand identity across all channels and touchpoints. Drive go-to-market plans for new markets and product launches; deliver customer growth through omnichannel campaigns. Conduct market research to identify growth opportunities, understand customer needs, and inform product positioning. Oversee the creation, execution, and analysis of digital, content, and event marketing campaigns. Collaborate closely with sales, product, and executive leadership to align objectives and achieve revenue targets. Monitor the effectiveness of marketing strategies and budgets, iterating based on data insights. Manage external agencies, vendors, and strategic partners as needed. Ensure all marketing efforts comply with relevant financial regulations and legal standards. Requirements
Proven experience leading marketing strategy and brand building in high-growth B2B fintech Demonstrated success building teams and processes from scratch; comfortable with early-stage company dynamics. Expertise in global market entry, digital marketing channels, and brand development. Strong analytical skills, with the ability to translate data into actionable strategy. Excellent communication, leadership, and project management abilities. Entrepreneurial mindset; willing to be both strategic and hands-on. Experience in international, multicultural environments preferred. Seniority level
Executive Employment type
Full-time Job function
Marketing #J-18808-Ljbffr
B2B FinTech that is aggressively scaling in all corners of the world is seeking a marketing leader. This is a full build of the marketing function; you will be the most senior person in marketing and also an early one. You must be comfortable with being early stage. This is a hands-on, high-impact role. You will be in great company with the leadership, including founders with strong track records in cross-border payments. The company is searching for someone with strong strategy and brand experience to lead global growth and brand development. Responsibilities
Develop and own the companys marketing strategy, focusing on global expansion, brand positioning, and customer acquisition. Build, hire, and lead the marketing team; foster a high-performance and data-driven culture. Define, shape, and reinforce the brand identity across all channels and touchpoints. Drive go-to-market plans for new markets and product launches; deliver customer growth through omnichannel campaigns. Conduct market research to identify growth opportunities, understand customer needs, and inform product positioning. Oversee the creation, execution, and analysis of digital, content, and event marketing campaigns. Collaborate closely with sales, product, and executive leadership to align objectives and achieve revenue targets. Monitor the effectiveness of marketing strategies and budgets, iterating based on data insights. Manage external agencies, vendors, and strategic partners as needed. Ensure all marketing efforts comply with relevant financial regulations and legal standards. Requirements
Proven experience leading marketing strategy and brand building in high-growth B2B fintech Demonstrated success building teams and processes from scratch; comfortable with early-stage company dynamics. Expertise in global market entry, digital marketing channels, and brand development. Strong analytical skills, with the ability to translate data into actionable strategy. Excellent communication, leadership, and project management abilities. Entrepreneurial mindset; willing to be both strategic and hands-on. Experience in international, multicultural environments preferred. Seniority level
Executive Employment type
Full-time Job function
Marketing #J-18808-Ljbffr