Caleres
Senior Content Manager, Writer
Join our thriving footwear company and make a significant impact as a Senior Content Manager, Writer! This is your chance to shape the future of our esteemed brands. If you have a passion for fashion, a drive for learning, and a keen eye for detail, this role is a perfect fit for you. Be a part of a team that values results, care, and continuous learning.
Key Responsibilities:
- Define and implement the overall strategy for the Famous brand by collaborating with the Creative Director, Marketing Planning, and channel leads to deeply understand brand pillars, platforms, and product stories.
- Drive the development of a content strategy that fosters an emotional connection with customers, enhances brand consideration, and solidifies brand and product positioning.
- Act as a thought leader during team brainstorming sessions, contributing innovative marketing and promotional concepts.
- Educate the team on product assortment, highlighting key features and benefits creatively through messaging and photography.
- Stay updated on market trends by researching fashion and footwear to maintain a clear understanding of current and prospective customers.
- Craft a compelling brand voice that resonates with our target audience.
- Lead projects by ensuring the copy team adheres to the objectives and parameters outlined in Creative Briefs, ensuring timely submission of engaging copy that drives desired actions.
What We Offer:
- Enjoy a 30% Associate Discount at Famous Footwear and Caleres brands, so your style is always covered.
- Health benefits and PTO start on your first day. Explore more about our offerings.
- Access to your earnings as you earn them; request funds before payday.
- Take advantage of our 24/7 confidential mental health support services.
- Experience a relaxed dress code where you can express your authentic self.
- Work in a vibrant downtown Clayton, MO location with access to an onsite gym, Starbucks, a Grab and Go Market, and convenient free parking.
Qualifications:
- Bachelor's Degree in English, Journalism, Communications, or a related field is preferred.
- 5+ years of experience in consumer-facing marketing/advertising writing, ideally in an ad agency or an in-house creative team.
- At least 2 years of supervisory experience.
- Excellent communication skills for effectively conveying creative concepts to team members and management.
- Prior content management experience is a plus.
- Knowledge of the shoe/apparel industry and a strong sense of fashion are desirable.
- A thorough understanding of the creative process.
- Proficient in both MAC and Windows operating systems, as well as MS Office; Adobe Creative Suite experience is preferred.