Marketing Coordinator - Brand & Social

SummaryYou'll run our corporate social channels and execute campaigns, product launches, email/SMS, light web updates, and agency/creator work-turning ideas into shipped, measurable outcomes.ResponsibilitiesCampaigns & LaunchesBuild the integrated marketing calendar (drops, promos, holidays).Brief stakeholders/creators; manage timelines, assets, and go-lives.Channel Ownership (Social)Plan, create, and publish content for IG, TikTok, Facebook, Pinterest.Community management and escalation; protect brand voice.Lifecycle (Email/SMS)Build or coordinate campaigns; segment, A/B test, QA, and report.Web & Merchandising SupportPartner with internal/external web resources to update pages/landing pages; keep UTMs/pixels/tagging clean.Paid Media & AgenciesManage briefs, assets, flighting, budgets, and tracking with agencies; monitor performance and flag optimizations.Influencers & AffiliatesSource/manage creators; negotiate deliverables; run the affiliate program and track ROI.Request Intake & TrafficOperate a lightweight request/SLA process; prioritize and communicate status; route assets to stores/partners as needed.Brand GovernanceMaintain brand guidelines, templates, and asset libraries; QC voice/visuals.Store Support (as needed)Provide toolkits/localized assets for openings or key promos; occasional store visits for content capture/launch checks.Reporting & InsightsDeliver weekly/monthly dashboards (social, email/SMS, site/promo); turn insights into next-step actions.Qualifications3-5+ years in consumer/retail, restaurant, or CPG marketing with ownership of social plus cross-channel execution.Portfolio showing scroll-stopping content and shipped campaigns with results.Comfortable with Meta/TikTok tools (Business Suite/Ads Manager), UTMs, pixels, and reading GA4 dashboards.Strong copywriting; basic design/editing skills (Canva/Adobe).Excellent organization and communication; thrives in a fast, collaborative environment.Nice to have: influencer/affiliate program management; email/SMS (Klaviyo/Mailchimp); basic HTML/CSS; Spanish bilingual.Tools You'll UseCanva/Adobe, Google Workspace, GA4, Meta Business Suite/Ads Manager, TikTok, scheduling tools (Sprout/Hootsuite/Later), ESP (Klaviyo/Mailchimp), simple project trackers (Asana/ClickUp).Physical Requirements & ScheduleOnsite at HQ; occasional store visits and content shoots.Typical business hours with flexibility for launches and events.