Robert Half
Robert Half is hiring: Digital Marketing Specialist in New York
Robert Half, New York, NY, US, 10023
Job Description
Job Description
We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.
Responsibilities:
• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.
• Analyze website and campaign performance using Google Analytics to identify trends and opportunities.
• Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.
• Conduct keyword research and implement SEO tactics to improve website visibility.
• Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.
• Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.
• Stay updated on industry trends and emerging technologies to maintain competitive advantage.
• Create and maintain detailed documentation of campaigns, processes, and analytics.
• Provide training or support to team members on digital tools and strategies as needed.• Proven experience in digital marketing, with a focus on Google Ads and Google Analytics.
• Strong knowledge of Google AdWords and best practices for campaign optimization.
• Familiarity with email marketing platforms and techniques for effective campaign management.
• Expertise in SEO strategies and keyword research tools.
• Ability to analyze complex data sets and translate findings into actionable insights.
• Excellent communication skills for collaborating with teams and presenting reports.
• Adept at using digital tools and platforms to execute marketing strategies.
• A proactive approach to staying informed about digital marketing trends and innovations.
Responsibilities:
• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.
• Analyze website and campaign performance using Google Analytics to identify trends and opportunities.
• Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.
• Conduct keyword research and implement SEO tactics to improve website visibility.
• Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.
• Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.
• Stay updated on industry trends and emerging technologies to maintain competitive advantage.
• Create and maintain detailed documentation of campaigns, processes, and analytics.
• Provide training or support to team members on digital tools and strategies as needed.• Proven experience in digital marketing, with a focus on Google Ads and Google Analytics.
• Strong knowledge of Google AdWords and best practices for campaign optimization.
• Familiarity with email marketing platforms and techniques for effective campaign management.
• Expertise in SEO strategies and keyword research tools.
• Ability to analyze complex data sets and translate findings into actionable insights.
• Excellent communication skills for collaborating with teams and presenting reports.
• Adept at using digital tools and platforms to execute marketing strategies.
• A proactive approach to staying informed about digital marketing trends and innovations.