Channel Factory
Overview
Channel Factory is a global technology and data platform that maximizes performance efficiency and contextual suitability for YouTube advertising. The company connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels, and creators across social media channels.
Through its proprietary platform and deepest YouTube dataset in the industry, Channel Factory enables advanced brand suitability, customized content alignment targeting, and optimized campaign performance using active and historical data. The company operates offices across the USA and in more than 30 countries worldwide.
As the US Marketing Director, you will own end-to-end marketing strategy, execution, and optimization across the United States, with a strong focus on demand generation, lead generation, and field marketing execution. You will localize global marketing strategy for the US market, lead a small team, and collaborate with global marketing, sales, and revenue leadership to accelerate growth and pipeline impact.
Key Responsibilities
Demand Generation & Funnel Ownership: Build and execute integrated campaigns (digital, content, paid) to drive awareness, leads, and pipeline; define targets with sales, track conversion, and report on funnel performance.
Field Marketing & Events: Lead strategy and execution of US events and activations (logistics, vendors, content, lead capture, ROI measurement).
Team Leadership: Manage a US marketing team including a designer and events manager; coach, prioritize, and ensure high-quality delivery.
Agency & Vendor Collaboration: Partner with external agencies and vendors for design, branding, media, and event execution.
Cross-Functional & Global Alignment: Partner with global and regional marketing teams to ensure consistency in strategy, messaging, and execution.
Stakeholder Engagement: Build strong relationships with customers, partners, influencers, and internal sales / client teams.
Analytics & Optimization: Track and analyze campaign performance, adapt strategies based on insights, and stay ahead of industry and competitor trends.
Brand Building: Promote Channel Factory’s value in the US market through thought leadership, storytelling, and consistent branding.
Qualifications & Requirements
Leadership: Track record of managing small teams (designer, events manager) and coordinating agencies / vendors.
Demand Gen & Analytics: Understanding of marketing funnels, lead scoring, attribution, and campaign ROI; skilled in CRM and marketing automation platforms (HubSpot).
Field Marketing: Hands-on experience planning and executing regional events, activations, and roadshows that drive measurable engagement and pipeline.
Cross-Functional Collaboration: Ability to partner effectively with sales, client solutions, and global marketing to align strategies and goals.
Communication: Excellent storytelling, presentation, and content creation skills; able to craft messaging that resonates with enterprise advertisers and agencies.
Strategic & Hands-On: Comfortable switching between high-level strategy and execution detail in a fast-moving environment.
Industry Knowledge: Familiarity with ad-tech, digital media, or SaaS industries preferred; agency ecosystem knowledge is a plus.
Mindset: Highly organized, data-driven, and able to thrive in a high-growth, ambiguous environment.
Additional Skills: Ability to operate in ambiguity, lead cross-functional projects, work well in PPT and Google Suite, and guide design teams as needed.
Benefits
Work with a leading startup in a high-demand industry, collaborating with experts aiming to transform video ad operations.
Competitive salary + bonus
Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
Cell phone and wifi reimbursement
Bill spend stipend
Work-life flexibility – we value your contributions above all
About Channel Factory Founded in 2010, Channel Factory is a marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory serves hundreds of Fortune 500 brands with scalable, brand-safe, contextually aligned YouTube advertising software and services.
Channel Factory is an equal-opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic. This policy applies to all employment practices, including hiring, recruiting, promotion, termination, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs.
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Through its proprietary platform and deepest YouTube dataset in the industry, Channel Factory enables advanced brand suitability, customized content alignment targeting, and optimized campaign performance using active and historical data. The company operates offices across the USA and in more than 30 countries worldwide.
As the US Marketing Director, you will own end-to-end marketing strategy, execution, and optimization across the United States, with a strong focus on demand generation, lead generation, and field marketing execution. You will localize global marketing strategy for the US market, lead a small team, and collaborate with global marketing, sales, and revenue leadership to accelerate growth and pipeline impact.
Key Responsibilities
Demand Generation & Funnel Ownership: Build and execute integrated campaigns (digital, content, paid) to drive awareness, leads, and pipeline; define targets with sales, track conversion, and report on funnel performance.
Field Marketing & Events: Lead strategy and execution of US events and activations (logistics, vendors, content, lead capture, ROI measurement).
Team Leadership: Manage a US marketing team including a designer and events manager; coach, prioritize, and ensure high-quality delivery.
Agency & Vendor Collaboration: Partner with external agencies and vendors for design, branding, media, and event execution.
Cross-Functional & Global Alignment: Partner with global and regional marketing teams to ensure consistency in strategy, messaging, and execution.
Stakeholder Engagement: Build strong relationships with customers, partners, influencers, and internal sales / client teams.
Analytics & Optimization: Track and analyze campaign performance, adapt strategies based on insights, and stay ahead of industry and competitor trends.
Brand Building: Promote Channel Factory’s value in the US market through thought leadership, storytelling, and consistent branding.
Qualifications & Requirements
Leadership: Track record of managing small teams (designer, events manager) and coordinating agencies / vendors.
Demand Gen & Analytics: Understanding of marketing funnels, lead scoring, attribution, and campaign ROI; skilled in CRM and marketing automation platforms (HubSpot).
Field Marketing: Hands-on experience planning and executing regional events, activations, and roadshows that drive measurable engagement and pipeline.
Cross-Functional Collaboration: Ability to partner effectively with sales, client solutions, and global marketing to align strategies and goals.
Communication: Excellent storytelling, presentation, and content creation skills; able to craft messaging that resonates with enterprise advertisers and agencies.
Strategic & Hands-On: Comfortable switching between high-level strategy and execution detail in a fast-moving environment.
Industry Knowledge: Familiarity with ad-tech, digital media, or SaaS industries preferred; agency ecosystem knowledge is a plus.
Mindset: Highly organized, data-driven, and able to thrive in a high-growth, ambiguous environment.
Additional Skills: Ability to operate in ambiguity, lead cross-functional projects, work well in PPT and Google Suite, and guide design teams as needed.
Benefits
Work with a leading startup in a high-demand industry, collaborating with experts aiming to transform video ad operations.
Competitive salary + bonus
Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
Cell phone and wifi reimbursement
Bill spend stipend
Work-life flexibility – we value your contributions above all
About Channel Factory Founded in 2010, Channel Factory is a marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory serves hundreds of Fortune 500 brands with scalable, brand-safe, contextually aligned YouTube advertising software and services.
Channel Factory is an equal-opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic. This policy applies to all employment practices, including hiring, recruiting, promotion, termination, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs.
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