National Advertising Campaign Specialist Job at Lamar Advertising in Baton Rouge

Overview

National Advertising Campaign Specialist — Lamar Advertising Company is hiring to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This role also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The role also manages the execution of dynamic digital campaigns, ensures scheduling and campaign compliance, and upholds digital scheduling best practices.

Why Lamar?

Lamar Advertising has been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• A 4-week training period
• Hourly range of $21 - $25 / hour, dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• Ongoing professional development and internal leadership programs
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Seasonal corporate perks and office amenities
• A beautifully renovated office building with modern design, beverage stations, a dining area, and outdoor patio

What we are looking for in YOU

• Strong written and verbal communication skills
• Strong discernment and predictive problem-solving skills
• High sense of urgency and highly organized with attention to detail
• Ability to work under deadlines and pressure
• Ability to discuss issues clearly with all levels of staff and customers
• Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
• Ability to work independently and take initiative
• Ability to learn and implement new computer applications quickly
• Critical and analytical thinking skills
• Ability to prioritize tasks
• Basic understanding of IT language and technical requirements
• Customer focused and team player

Education and Experience

• HS Diploma or equivalent required
• BA/BS in related field such as Business, Marketing or Communications preferred
• Previous work experience in media preferred
• 3-5 years of related work experience required
• Or any equivalent combination of education and experience

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test. Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation should email recruiting@lamar.com.

A day in the life

• Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
• Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
• Audit posting instructions and creative file images from the customer for accuracy; resolve issues with the customer or their design agency
• Distribute posting instructions and creative images to local sales offices for national campaigns
• Track production materials, maintain tracking logs, and organize digital schedules for each campaign
• Execute a high volume of digital scheduling daily
• Compile and distribute status update reports for customers daily
• Troubleshoot production-related issues with external and internal customers and partners to ensure on-time posting
• Identify digital technical issues and determine implications; take action accordingly
• Anticipate problems and communicate with customers, National Account Executives, Account Managers, and local offices
• Manage digital goods or service solutions for Lamar\'s technical failures and assist Sellers and customers as needed
• Manage iSpot order from start to finish: obtain assets, mediate issues, manage scheduling and QA, and deliver proof of execution
• Know and audit proof of performance requirements for national accounts
• Attend weekly team meetings to provide campaign updates
• Perform other tasks as assigned

Physical Demands and Work Environment

• Office environment
• Physical demands include infrequent lifting, reading, color distinction, sitting, and talking
• Travel and overnight stays less than 10% of the time
• On-call shifts may be required

Who we are

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world with over 351,000 displays across the United States and Canada. We provide ad space through handpainted murals, transportation and airports, and the largest network of digital billboards in the United States.

We live by the Golden Rule and operate with honesty and integrity. We are committed to sustainable practices and aim to reduce annual greenhouse gas emissions by 70% by 2026.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By submitting your information, you agree to receive communications regarding job opportunities and career updates. You can opt out at any time by emailing recruiting@lamar.com or replying STOP to text messages.

Disability Self-Identification: You will be asked to voluntarily self-identify whether you have a disability during the application process. A related informational video is available for clarification.

California Resident Disclaimer: California residents consent to the use of personal information provided during the application process for employment consideration.

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