National Advertising Campaign Specialist Job at Lamar Advertising in Baton Rouge

Overview

Our Lamar Corporate office in Baton Rouge, Louisiana (LA) is hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

Responsibilities

• Oversee all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery.
• Manage the execution of dynamic digital campaigns and ensure scheduling and campaign compliance; uphold digital scheduling best practices.
• Facilitate material delivery and coordination between customers, production teams, and local Lamar offices; provide status updates and issue resolution throughout the campaign lifecycle.
• Audit posting instructions and creative file images for accuracy; resolve issues with customers or their design agencies; distribute posting instructions and assets to local sales offices.
• Track production materials, maintain tracking logs, and organize digital schedules for each campaign; execute a high volume of digital scheduling daily.
• Compile and distribute daily status update reports for customers; troubleshoot and resolve production-related issues to ensure on-time posting of national campaigns.
• Identify digital technical issues impacting delivery, assess implications, and coordinate with relevant teams to address them.
• Anticipate problems and communicate with customers, National Account Executives, Account Managers, and local offices.
• Manage digital goods or service solutions for technical failures and assist Sellers and customers with service solutions as needed.
• Manage iSpot order management from start to finish: manage client expectations, obtain assets, work with the iSpot team, manage scheduling and quality assurance, deliver proof of execution, and respond to clients as needed.
• Know and verify proof of performance requirements for each national account; audit incoming proof of performance information for accuracy; manage related projects.
• Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team).
• Other tasks and responsibilities as assigned.

Education and Experience

• HS Diploma or equivalent required
• BA/BS Degree in related field such as Business, Marketing or Communications preferred
• Previous work experience in media preferred
• 3-5 years of related work experience is required
• Or other equivalent combination of education and experience

What you can expect from us

• A Monday-Friday, 8:00 am-5:00 pm hybrid work schedule
• A 4-week training period
• Hourly range of $21 - $25 / hour, dependent on experience
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays
• A comprehensive 4-week training program
• Career advancement opportunities
• Ongoing professional development and internal leadership programs
• Multiple medical plan options and health savings account
• Disability and life coverage options
• 401k plan with company match
• Wellness program incentives and HSA contributions
• Seasonal corporate perks such as holiday events
• A renovated office building with modern design and amenities

Physical Demands and Work Environment

• The primary work environment is an office.
• Physical demands include reading, color distinction, acuity, sitting most of the time, and talking.
• Travel and overnight stays are typically less than 10% of the time.
• On-call shifts may be required.

Equal Opportunity Employer: Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

Accommodations: Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com.

California Residents: Lamar collects personal information in the ordinary course of considering job applicants. By submitting an application, you consent to the use of this information for employment consideration. Lamar will not sell this information.

Privacy and Communications: By providing your contact information you agree to receive email and SMS communications from Lamar regarding job opportunities and career updates. You may opt out at any time by emailing recruiting@lamar.com or replying STOP to text messages.