Public Relations Senior Account Executive, Professional Services(Adtech/Martech)

Overview Public Relations Senior Account Executive, Professional Services (Adtech/Martech) at Highwire. Highwire is a modern strategic communications and digital marketing agency for disruptive technology companies. We foster an inclusive environment and value storytelling that fuels transformation. Base pay range: $72,000.00/yr - $90,000.00/yr Key Responsibilities Media/Influencer Relations Maintain strong relationships with more than ten key media across business, financial services, and the adtech/martech industry Identify new media opportunities for clients and share findings with teams Regular proactive pitches generating coverage for the whole team Coach junior staff to improve team relationships Use social media creatively to engage and support efforts Measure the ROI of communications activities Engage with social media influencers, content campaigns, and media coverage amplification Client Service/Management: manage projects from concept through execution Monitor competitors and flag opportunities and news events for commentary Own and direct client PR calls; provide counsel on media opportunities under challenging circumstances Develop quarterly campaigns and PR plans including creative campaigns, trendscapes, and thought leadership topics Own key elements of the PR program (analysts, speaking, content, etc.) and be a go-to resource for client contact Develop budget and team priority allocations Participate in media training sessions with clients including developing key messages Writing proficiency: generate and edit campaign plans, press releases, fact sheets, biographies, and related materials Professional, articulate, and timely client communication; develop consistent, creative pitches Agency Operations: participate in new business processes and attend networking events Support teams and manage up and down; promote a respectful, enthusiastic, and professional environment Use Highwire channels; write for Highwire blog; mentor junior staff Self Development: set quarterly goals with manager and demonstrate growth; prioritize responsibilities by impact and timelines; drive projects forward independently Qualifications 3-5 years of experience in an agency or startup environment, working with innovative teams on creative campaigns Strong writing ability and motivational leadership skills Established go-to network of bloggers and journalists; adept at identifying trends Ability to manage campaigns from concept to completion and to measure results Experience with media relations, influencer engagement, content campaigns, and coverage amplification Benefits (Highwire Perks) Competitive salary Merit-based bonuses and promotions Hybrid work model Generous vacation policy including extended summer and winter breaks Empower Hours on Fridays; team can log off by 3pm 401K match Medical and dental benefits / FSA Paid Parental Leave Commuter Benefit Growth Mindset Stipend of $100 annually for books, exhibitions, etc Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee referral bonuses New business referral bonuses Quarterly Highwire events Dog-friendly work environment Supportive environment with opportunities for learning and growth Note: The duties delineated above will vary by account needs. The role may include other duties as assigned by supervisors. We are actively seeking candidates passionate about tech PR and building a future in this field. Apply to start discussions about opportunities with Highwire. #J-18808-Ljbffr In Summary: Public Relations Senior Account Executive, Professional Services (Adtech/Martech) at Highwire . Maintain strong relationships with more than ten key media across business, financial services, and the adtech/martech industry . Identify new media opportunities for clients and share findings with teams . Coach junior staff to improve team relationships . Measure the ROI of communications activities . Engage with social media influencers, content campaigns, and media coverage amplification . En Español: Haywire es una agencia moderna de comunicaciones estratégicas y marketing digital para empresas tecnológicas disruptivas. Fomentamos un entorno inclusivo y la narración de valores que impulsa la transformación. Rango de salario básico: $72.000.00/año - $90,000.00/an Responsabilidades clave Relaciones con los medios de comunicación / Influencers Mantener fuertes relaciones con más de diez medios claves en todo el negocio, servicios financieros y la industria adtech/martech Identificar nuevas oportunidades para los clientes y compartir hallazgos con equipos Plazas proactivas regulares que generan cobertura para todo el equipo Entrenador personal junior para mejorar las relaciones del equipo Utilizar redes sociales creativamente para involucrarse y apoyar esfuerzos Medir el ROI de las actividades de comunicaciones Participar con influenciadores de redes sociales, campañas de contenidos e amplificación de la cobertura multimedia Hybrid Wire Servicio al cliente/Gestión: gestionar proyectos desde un concepto a través de ejecución Competidores y oportunidades de mensajes de bandera y eventos de noticias para llamadas de clientes propios y directos Experiencias profesionales generalizando resultados creativos y desarrollar estrategias de desarrollo de recursos personales Equipos especializados Enfrentados y grupos de trabajo pueden participar de forma independiente en una serie de campaños de gestión de datos y capacidades de negocios (completación de conocimientos técnicos) Desarrollar y crear programas de apoyo a sus clientes; establecer objetivos de acceso a la red social, mantener una alta capacidad de contactos, hablar sobre temas de bloguevales o hacer frente a una amplia experiencia profesional Oportunidad de tiempo, así como entrenamiento de trabajo; El papel puede incluir otras tareas asignadas por los supervisores. Buscamos activamente candidatos apasionados de las relaciones públicas tecnológicas y la construcción de un futuro en este campo. Aplicar para iniciar discusiones sobre oportunidades con Highwire. #J-18808-Ljbffr