Senior Social Media Content Creator Job at Rep Fitness in Westminster

Overview

Job Title: Senior Social Media Content Creator

Department: Creative/Brand

Reports To: Vice President of Marketing

FLSA Status: Exempt

Compensation Base Range: $80,000.00 - $95,000.00 Annually

Location: Based in REP headquarters; hybrid work environment with a minimum of three days in the office. Flexible scheduling available.

About REP

REP designs world-class gym equipment and is expanding into apparel, supplements, athletes, and events. Since 2012, REP has grown to occupy over 300,000+ square feet of space with a team of 150+ fitness enthusiasts. Our mission is to "Improve Lives by Sharing our Passion for Strength." We strive to build a culture centered around fitness and excellence, with recognition from Inc. 5000, Newsweek, Garage Gym Experiment, and media outlets in the fitness space. We work with partners such as F45 and regularly host challenges and events. REP offers a hybrid work environment and a wide range of benefits and perks.

Core Values

• Think Like a Customer
• Progress not Perfection
• Positive Attitude
• Teamwork without Ego
• Take Initiative

What's in It for You

We offer an exceptional compensation package with Day One benefits, including medical/dental/vision, HSA, FSA options, LTD/STD, life and AD&D, 401k with matching, EAP, PTO, sick leave, holidays, parental leave, and an employee gym. Additional perks include a unique bonus structure, employee discounts on REP products, on-site snacks, casual attire, team-building events, professional growth opportunities, and LIFE-WORK balance.

About the Role

We are looking for a highly creative, organized Senior Social Media Content Creator to lead day-to-day social media execution across Instagram, Facebook, YouTube Reels, and TikTok. This role partners with the Senior Social Media Manager to deliver platform-optimized content that aligns with brand objectives, drives engagement, and remains true to REPs core messaging.

You are a great fit if you excel at punchy, relevant short-form content, enjoy experimenting with emerging formats (including AI), and balance creativity with data-driven insights. You should have a strong eye for visual storytelling and enjoy testing new ideas while optimizing for performance.

Essential Functions

Content Creation, Engagement & Growth

• Own end-to-end creation of short-form, platform-optimized content (Stories, Reels, Carousels, etc.), aligned with REP brand guidelines.
• Ensure content is mobile-first, adheres to best practices, and stays ahead of relevant social trends.
• Deliver engaging content that supports audience growth across Instagram, Facebook, TikTok, and YouTube.
• Foster community through content in our private Facebook Group.
• Collaborate with Partnerships to provide input for influencer briefs and generate UGC for TikTok and Instagram.
• Partner with event teams to create on-the-ground content from activations, athlete appearances, and large-scale events.

Strategic Partnership

• Work with the Senior Social Media Manager to ensure content supports campaign objectives, KPIs and brand growth.
• Provide creative ideas during planning sessions; leverage trends, audience behavior, and competitive insight.
• Collaborate with cross-functional teams to translate brand stories into social storytelling.
• Support apparel and Purist content as needed; equipment focus remains primary.

Measurement & Trends

• Review performance metrics with the Senior Social Media Manager and refine creative approaches accordingly.
• Track trends and optimize against best-performing content.
• Understand algorithms and experiment with formats, posting schedules, and boosting to maximize reach and engagement.

Travel

• 5 planned trips to major events; additional travel as needed for activations and content capture.

What You Will Bring

To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to read, analyze, and interpret general business materials; ability to write reports and provide clear communications.
• Problem-solving ability and the capacity to handle multiple variables in structured environments.
• Strong communication, project management, and professionalism.
• Self-starter with the ability to work independently and manage multiple projects in a fast-paced environment.
• Excellent verbal and written communication skills.
• Passion for fitness or community-led brands is a plus.
• Active learner with a habit of staying up-to-date on social trends.

Education and/or Experience

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in content creation, preferably at a consumer brand with demonstrated growth of followers and engagement.
• Strong portfolio showcasing short-form video, photography, and storytelling; examples of brand social growth.
• Experience with editing software such as Canva, CapCut, Adobe Creative Suite or Final Cut Pro.
• Ability to shoot high-quality mobile-first content (lighting, audio, composition) for both photography and video.

Core Competencies

• Action Oriented
• Resourcefulness
• Collaborates
• Self-Development
• Business Insight
• Drives Vision and Purpose
• Communicates Effectively
• Demonstrates Self Awareness
• Manages Ambiguity
• Plans and Aligns

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate a computer and telephone. The employee may occasionally lift up to 25 pounds and rarely up to 100 pounds with assistance. Specific vision abilities required include close and distance vision.

EEO Statement

REP provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. REP complies with applicable state and local nondiscrimination laws where the company operates.

Note: This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required for positions with this title and shall not be construed as declaring the specific duties of any position. The company reserves the right to assign duties as needed to meet organizational goals.

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