BILL
Overview
Marketing Campaign Manager role at BILL. The Marketing Campaign Manager will support the new Supplier Growth team. This is a critical, hands-on role that drives pipeline and helps reach BILL’s multi-million dollar revenue goals from the supplier segment. The role focuses on awareness, acquisition, and activation for BILL’s flagship supplier payment solution, developing, launching, and optimizing multi-channel campaigns and ABM programs to promote SPP to high-value supplier accounts. The person will collaborate with Product Marketing, Growth, Analytics, and Sales to align campaigns with business objectives and deliver measurable results. Responsibilities
Develop and deploy a variety of multi-channel campaigns and ABM programs (1:Few, 1:Many) that grow and nurture the lead funnel; include strategy, cross-team coordination, and project management of execution. Plan and launch targeted campaigns to high-priority supplier accounts using account-based marketing approaches, including personalized outreach, retargeting, direct mail, and event programs. Oversee the development of demand generation assets (email, landing pages, direct mail, social ads, sales emails, etc.). Achieve campaign performance targets through A/B testing across channels. Partner with Sales and Growth to create and test new SPP offers, monitor pipeline impact, and optimize based on performance data and feedback. Track and report campaign performance, including pipeline impact and conversion rates, providing regular insights on ROI and channel effectiveness. Provide recommendations for campaign optimization, improving lead quality, and maximizing ROI. Maintain deep understanding of Supplier Payments Plus product functionality, customer pain points, and competitive differentiation, translating these insights into impactful marketing activities. Stay informed of industry trends and best practices in B2B payments, account-based marketing, and digital campaign strategy. Qualifications
8+ years of experience in managing and optimizing multi-channel campaigns, ideally for B2B fintech/payments or SaaS solutions. Strong project management, time management, prioritization, and organizational skills. Strategic thinking and problem solving. Proficiency with ABM platforms, paid media (search, display, social), email marketing, and campaign analytics tools. Analytical and quantitative skills; data-driven decision making. Ability to multitask in a fast-paced environment. Experience with offering testing, performance iteration, and communicating findings to stakeholders. Strong collaboration skills with Product Marketing, Sales, Analytics, and external partners. Exceptional project management and organizational abilities. Experience with CRM systems (especially Salesforce) is a must; experience with sales engagement platforms (especially Outreach) is a plus. What’s in it for you
Competitive compensation and benefits package including medical, dental, and vision insurance. HSA & FSA accounts; life insurance and disability coverage. Employee Assistance Program (EAP). 11+ holidays and flexible time off. Employee Stock Purchase Program with employee discounts. Wellness and fitness initiatives; recognition and referral programs. Opportunities to work in a fast-growing fintech environment with a purpose-driven team. EEO and accommodations : BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development
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Marketing Campaign Manager role at BILL. The Marketing Campaign Manager will support the new Supplier Growth team. This is a critical, hands-on role that drives pipeline and helps reach BILL’s multi-million dollar revenue goals from the supplier segment. The role focuses on awareness, acquisition, and activation for BILL’s flagship supplier payment solution, developing, launching, and optimizing multi-channel campaigns and ABM programs to promote SPP to high-value supplier accounts. The person will collaborate with Product Marketing, Growth, Analytics, and Sales to align campaigns with business objectives and deliver measurable results. Responsibilities
Develop and deploy a variety of multi-channel campaigns and ABM programs (1:Few, 1:Many) that grow and nurture the lead funnel; include strategy, cross-team coordination, and project management of execution. Plan and launch targeted campaigns to high-priority supplier accounts using account-based marketing approaches, including personalized outreach, retargeting, direct mail, and event programs. Oversee the development of demand generation assets (email, landing pages, direct mail, social ads, sales emails, etc.). Achieve campaign performance targets through A/B testing across channels. Partner with Sales and Growth to create and test new SPP offers, monitor pipeline impact, and optimize based on performance data and feedback. Track and report campaign performance, including pipeline impact and conversion rates, providing regular insights on ROI and channel effectiveness. Provide recommendations for campaign optimization, improving lead quality, and maximizing ROI. Maintain deep understanding of Supplier Payments Plus product functionality, customer pain points, and competitive differentiation, translating these insights into impactful marketing activities. Stay informed of industry trends and best practices in B2B payments, account-based marketing, and digital campaign strategy. Qualifications
8+ years of experience in managing and optimizing multi-channel campaigns, ideally for B2B fintech/payments or SaaS solutions. Strong project management, time management, prioritization, and organizational skills. Strategic thinking and problem solving. Proficiency with ABM platforms, paid media (search, display, social), email marketing, and campaign analytics tools. Analytical and quantitative skills; data-driven decision making. Ability to multitask in a fast-paced environment. Experience with offering testing, performance iteration, and communicating findings to stakeholders. Strong collaboration skills with Product Marketing, Sales, Analytics, and external partners. Exceptional project management and organizational abilities. Experience with CRM systems (especially Salesforce) is a must; experience with sales engagement platforms (especially Outreach) is a plus. What’s in it for you
Competitive compensation and benefits package including medical, dental, and vision insurance. HSA & FSA accounts; life insurance and disability coverage. Employee Assistance Program (EAP). 11+ holidays and flexible time off. Employee Stock Purchase Program with employee discounts. Wellness and fitness initiatives; recognition and referral programs. Opportunities to work in a fast-growing fintech environment with a purpose-driven team. EEO and accommodations : BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development
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