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Summary
The Content Marketing Manager is a strategic storyteller responsible for shaping and executing the content strategy across WellDyne and HealthDyne. This position creates high-impact content that drives business growth, strengthens brand positioning and engages clients, prospects, members and patients. This is a hands-on role that requires agility across a range of content projects and communication initiatives. The ideal candidate blends creative thinking with strong execution skills to deliver cohesive messaging across channels and audiences.
- Develop and execute the enterprise content strategy aligned to business goals and brand positioning.
- Create and manage editorial calendars and messaging frameworks across both WellDyne and HealthDyne.
- Write and edit content across channels, formats and audiences ensuring a consistent brand voice and clear value messaging.
- Collaborate with stakeholders across marketing, sales, product, proposals, operations and executive leadership to support cross-functional initiatives.
- Track content performance and engagement metrics to inform content planning and optimization.
- Manage external agencies or freelance contributors as needed to scale content development and execution.
The Content Marketing Manager is a strategic storyteller responsible for shaping and executing the content strategy across WellDyne and HealthDyne. This position creates high-impact content that drives business growth, strengthens brand positioning and engages clients, prospects, members and patients. This is a hands-on role that requires agility across a range of content projects and communication initiatives. The ideal candidate blends creative thinking with strong execution skills to deliver cohesive messaging across channels and audiences.
Essential Duties And Responsibilities
- Develop and execute the enterprise content strategy aligned to business goals and brand positioning.
- Create and manage editorial calendars and messaging frameworks across both WellDyne and HealthDyne.
- Write and edit content across channels, formats and audiences ensuring a consistent brand voice and clear value messaging.
- Collaborate with stakeholders across marketing, sales, product, proposals, operations and executive leadership to support cross-functional initiatives.
- Track content performance and engagement metrics to inform content planning and optimization.
- Manage external agencies or freelance contributors as needed to scale content development and execution.
Content Development
- Create content for key marketing assets, including sales collateral, case studies, presentations, website copy, videos and more.
- Write and schedule content across owned channels, including web, email and social media.
- Support internal campaigns that reinforce brand culture that can be amplified externally.
- Review, proof and edit communications to ensure clarity, consistency and accuracy.
- Collaborate closely with marketing, design and proposal teams to align messaging across all external-facing assets.
- Develop and execute earned media strategies, including proactive outreach to targeted media outlets.
- Identify and manage PR agency or freelancer to extend reach and impact.
- Support award submissions and speaking engagements to elevate brand and executive visibility.
- Ghostwrite articles, social content and thought leadership pieces for executives and subject matter experts (SMEs).
- Define KPIs and track performance to measure effectiveness of PR and thought leadership efforts.
- Own communication strategy for members, patients and clients.
- Write and edit communication pieces that support product launches, service updates and ongoing engagement.
- Partner with cross-functional teams to identify needs and develop messaging that supports business and client objectives.
- Own and evolve messaging frameworks across both WellDyne and HealthDyne.
- Ensure a consistent voice across all channels from marketing campaigns to member and patient touchpoints.
- Develop positioning guides and talking points to help internal teams and partners communicate consistent brand messages.
- Audit and refresh content to align with updated messaging and brand priorities.
- Bachelors degree in marketing, Journalism, Communications or related field
- 5-7 years of content marketing, communications or editorial experience
- Exceptional writing, editing and storytelling skills across formats and audiences
- Experience with successful cross-functional collaboration
- Strongly preferred, but not required:
- Healthcare, PBM or life science experience
- B2B marketing experience
- Experience managing PR agencies or media relationships
- Strong computer skills in Word, PowerPoint, and Excel
- Excellent verbal and written communication skills writing samples are encouraged
- Strong proofreading and editing skills
- Exhibit great creativity and resourcefulness and good problem-solving skills
- Must be able to handle a wide work variety and work in a fast-paced environment
- Must be a detail-oriented, organized, self-starter and have an ability to prioritize workload
- Willingness to travel up to 10% of the time
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Hospitals and Health Care
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