Otsuka America Pharmaceutical Inc.
Senior Product Manager, HCP Marketing, ADHD
Otsuka America Pharmaceutical Inc., Denver, Colorado, United States, 80219
Overview
Job Description:
Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD.
If the following job requirements and experience match your skills, please ensure you apply promptly. Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget. Help develop and deliver a clear communication and implementation plan for all tactics. Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval. Responsibilities
Manage the tactical development and execution of medical education programs, congress presence, and promotional initiatives to support product launch.
Collaborate with brand teams, cross-functional partners, and external agencies to deliver tactics on time and within budget.
Develop and implement clear communication plans for all tactics.
Coordinate with agencies to navigate Promotional Review Committee processes from draft to final approval.
Qualifications
Individual should have a proven track record across marketing competencies and achievement of performance objectives.
Strong leadership skills to lead or contribute to key deliverables.
Experience working with cross-functional teams (e.g., Medical, Sales, Learning & Development/Sales Training, Operations) is highly preferred. Experience managing a creative agency in the pharmaceutical/healthcare space and working with review committees (med/legal/regulatory) is required.
Ability to ensure medical education strategy aligns with brand imperatives and determine an appropriate tactical mix that is compliant and within budget.
Managing the speaker bureau, including annual member identification and maintaining relationships with key opinion leaders.
Collaboration with Sales Operations to ensure contracting, budgeting, scheduling, and payments are seamless.
Experience with Congress (booth & advertising) including booth design, deployment, traffic drivers, and staff training to drive product awareness.
Managing media partners to ensure optimal roll-out of media plans and ongoing optimization against KPIs.
Ability to manage projects to launch critical milestones and deadlines.
Required
B.A. or B.S. degree
Minimum of 3-5 years of pharmaceutical marketing or relevant experience
Ability to work in a fast-paced dynamic environment
Proven ability to translate strategy into impactful tactics
Proven agency management skills (e.g., managed the agency of record)
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
Proven ability to drive performance across a matrix team
Knowledge of pharmaceutical legal, regulatory, and medical review processes
Strong written and oral communication and presentation skills
Excellent attention to detail
Preferred
Experience/knowledge of CNS marketplace
Launch experience
MBA or advanced degree in marketing
Competencies
Accountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication -
Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration -
Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development -
Play an active role in professional development as a business imperative. Compensation
Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity; pay range represents typical starting pay and may be adjusted based on experience and internal comparisons. Other elements may determine actual pay per local laws. Application Deadline
: This will be posted for a minimum of 5 business days. Company benefits:
Comprehensive medical, dental, vision, prescription drug coverage, life, AD&D, disability insurance, tuition reimbursement, student loan assistance, 401(k) match, flexible time off, paid holidays, paid leave, and other benefits. Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka Disclaimer This job description is intended to describe the general nature and level of the work. It is not intended to include every duty or responsibility. Otsuka reserves the right to amend and change responsibilities as needed. Otsuka is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you require a reasonable accommodation due to a disability, please contact Accommodation Request (EEAccommodations@otsuka-us.com). Fraud Notice
At Otsuka we take security seriously. Do not engage with anyone asking for money or personal information during the application process. Use only official Otsuka channels for application materials and communications.
#J-18808-Ljbffr
Job Description:
Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD.
If the following job requirements and experience match your skills, please ensure you apply promptly. Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget. Help develop and deliver a clear communication and implementation plan for all tactics. Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval. Responsibilities
Manage the tactical development and execution of medical education programs, congress presence, and promotional initiatives to support product launch.
Collaborate with brand teams, cross-functional partners, and external agencies to deliver tactics on time and within budget.
Develop and implement clear communication plans for all tactics.
Coordinate with agencies to navigate Promotional Review Committee processes from draft to final approval.
Qualifications
Individual should have a proven track record across marketing competencies and achievement of performance objectives.
Strong leadership skills to lead or contribute to key deliverables.
Experience working with cross-functional teams (e.g., Medical, Sales, Learning & Development/Sales Training, Operations) is highly preferred. Experience managing a creative agency in the pharmaceutical/healthcare space and working with review committees (med/legal/regulatory) is required.
Ability to ensure medical education strategy aligns with brand imperatives and determine an appropriate tactical mix that is compliant and within budget.
Managing the speaker bureau, including annual member identification and maintaining relationships with key opinion leaders.
Collaboration with Sales Operations to ensure contracting, budgeting, scheduling, and payments are seamless.
Experience with Congress (booth & advertising) including booth design, deployment, traffic drivers, and staff training to drive product awareness.
Managing media partners to ensure optimal roll-out of media plans and ongoing optimization against KPIs.
Ability to manage projects to launch critical milestones and deadlines.
Required
B.A. or B.S. degree
Minimum of 3-5 years of pharmaceutical marketing or relevant experience
Ability to work in a fast-paced dynamic environment
Proven ability to translate strategy into impactful tactics
Proven agency management skills (e.g., managed the agency of record)
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
Proven ability to drive performance across a matrix team
Knowledge of pharmaceutical legal, regulatory, and medical review processes
Strong written and oral communication and presentation skills
Excellent attention to detail
Preferred
Experience/knowledge of CNS marketplace
Launch experience
MBA or advanced degree in marketing
Competencies
Accountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication -
Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration -
Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development -
Play an active role in professional development as a business imperative. Compensation
Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity; pay range represents typical starting pay and may be adjusted based on experience and internal comparisons. Other elements may determine actual pay per local laws. Application Deadline
: This will be posted for a minimum of 5 business days. Company benefits:
Comprehensive medical, dental, vision, prescription drug coverage, life, AD&D, disability insurance, tuition reimbursement, student loan assistance, 401(k) match, flexible time off, paid holidays, paid leave, and other benefits. Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka Disclaimer This job description is intended to describe the general nature and level of the work. It is not intended to include every duty or responsibility. Otsuka reserves the right to amend and change responsibilities as needed. Otsuka is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you require a reasonable accommodation due to a disability, please contact Accommodation Request (EEAccommodations@otsuka-us.com). Fraud Notice
At Otsuka we take security seriously. Do not engage with anyone asking for money or personal information during the application process. Use only official Otsuka channels for application materials and communications.
#J-18808-Ljbffr