Sumitomo Pharma
Overview
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
Our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company’s cultural pillars.
Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social/media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients
ONE team mindset to planning and executing DTP/DTC initiatives
Builds strong relationships to optimize performance
Fast learner who can adapt and change course when needed
Raises the bar and driven to challenge the status quo
Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks
Excellent communication and collaboration skills
Outstanding project management skills with proven ability to manage interdependencies and deadlines to ensure deliverables are on time and within budget
Strong interpersonal skills and ability to manage agency partners
Exceptional financial acumen and analytical skills
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Motivated to challenge the status quo and innovate to deliver impactful patient experiences
Adheres to healthcare compliance SOPs
Fosters productive cross-functional relationships
Travel, domestic only, for at least 20% of time, depending on business needs
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry
Urology and/or Women’s Health experience preferred
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
Experience with planning, piloting, and scaling new digital marketing initiatives
Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance
Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape
Compensation and Benefits The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes merit-based salary increases, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances, and leaves provided in line with your work state. Our time-off policy includes flexible paid time off, 11 paid holidays plus additional time off during a year-end shutdown, and paid sick time. Total compensation will depend on candidate experience, skills, education and other factors permitted by law.
Compliance and Equal Employment Opportunity Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, disability, veteran or military status, or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S., Canada and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn. Our Mission: To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives worldwide. Our Vision: For Longer and Healthier Lives, we unlock the future with cutting edge technology and ideas.
#J-18808-Ljbffr
Our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company’s cultural pillars.
Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social/media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients
ONE team mindset to planning and executing DTP/DTC initiatives
Builds strong relationships to optimize performance
Fast learner who can adapt and change course when needed
Raises the bar and driven to challenge the status quo
Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks
Excellent communication and collaboration skills
Outstanding project management skills with proven ability to manage interdependencies and deadlines to ensure deliverables are on time and within budget
Strong interpersonal skills and ability to manage agency partners
Exceptional financial acumen and analytical skills
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Motivated to challenge the status quo and innovate to deliver impactful patient experiences
Adheres to healthcare compliance SOPs
Fosters productive cross-functional relationships
Travel, domestic only, for at least 20% of time, depending on business needs
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry
Urology and/or Women’s Health experience preferred
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
Experience with planning, piloting, and scaling new digital marketing initiatives
Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance
Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape
Compensation and Benefits The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes merit-based salary increases, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances, and leaves provided in line with your work state. Our time-off policy includes flexible paid time off, 11 paid holidays plus additional time off during a year-end shutdown, and paid sick time. Total compensation will depend on candidate experience, skills, education and other factors permitted by law.
Compliance and Equal Employment Opportunity Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, disability, veteran or military status, or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S., Canada and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn. Our Mission: To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives worldwide. Our Vision: For Longer and Healthier Lives, we unlock the future with cutting edge technology and ideas.
#J-18808-Ljbffr