Sumitomo Pharma
Associate Director, Consumer Marketing
Sumitomo Pharma, Oklahoma City, Oklahoma, United States, 73116
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn https://www.linkedin.com/company/sumitomo-pharma-america/.
Overview We are currently seeking a dynamic, highly motivated, and experienced individual for the position of
Associate Director ,
Consumer Marketing . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).
Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients
ONE team mindset to planning and executing DTP/DTC initiatives
Builds strong relationships to optimize performance
Fast learner who can adapt and change course when needed
Raises the bar and is driven to challenge the status quo
Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks
Excellent communication and collaboration skills
Outstanding project management skills with proven ability to manage interdependencies and deadlines to ensure deliverables are on time and on budget
Strong interpersonal skills and ability to manage agency partners
Exceptional financial business acumen and analytical skills
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Motivated to challenge the status quo and innovate to deliver impactful patient experiences
Adheres to healthcare compliance SOPs
Fosters productive cross-functional relationships
Travel, domestic only, for at least 20% of time, depending on business needs
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry
Urology and/or Women’s Health experience preferred
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
Experience with planning, piloting, and scaling new digital marketing initiatives
Skilled in insights-driven CRM and CX best practices to optimize omnichannel campaign performance
Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape
The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our time-off policy includes flexible paid time off, 11 paid holidays, additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation will depend on candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements describe the general nature and level of work and are not exhaustive. All personnel may be required to perform duties outside of their normal responsibilities from time to time.
Compliance : Achieve and maintain compliance with all applicable regulatory, legal and operational rules and procedures, ensuring plans and activities for SMPA and affiliates are carried out to the highest ethical standards.
Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, marital status, sex, gender identity or expression, disability, veteran or military status, or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company with operations in the U.S., Canada and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. For more information, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
#J-18808-Ljbffr
Overview We are currently seeking a dynamic, highly motivated, and experienced individual for the position of
Associate Director ,
Consumer Marketing . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).
Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients
ONE team mindset to planning and executing DTP/DTC initiatives
Builds strong relationships to optimize performance
Fast learner who can adapt and change course when needed
Raises the bar and is driven to challenge the status quo
Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks
Excellent communication and collaboration skills
Outstanding project management skills with proven ability to manage interdependencies and deadlines to ensure deliverables are on time and on budget
Strong interpersonal skills and ability to manage agency partners
Exceptional financial business acumen and analytical skills
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Motivated to challenge the status quo and innovate to deliver impactful patient experiences
Adheres to healthcare compliance SOPs
Fosters productive cross-functional relationships
Travel, domestic only, for at least 20% of time, depending on business needs
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry
Urology and/or Women’s Health experience preferred
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
Experience with planning, piloting, and scaling new digital marketing initiatives
Skilled in insights-driven CRM and CX best practices to optimize omnichannel campaign performance
Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape
The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our time-off policy includes flexible paid time off, 11 paid holidays, additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation will depend on candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements describe the general nature and level of work and are not exhaustive. All personnel may be required to perform duties outside of their normal responsibilities from time to time.
Compliance : Achieve and maintain compliance with all applicable regulatory, legal and operational rules and procedures, ensuring plans and activities for SMPA and affiliates are carried out to the highest ethical standards.
Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, marital status, sex, gender identity or expression, disability, veteran or military status, or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company with operations in the U.S., Canada and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. For more information, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
#J-18808-Ljbffr