Sumitomo Pharma
Associate Director, Consumer Marketing
Sumitomo Pharma, Raleigh, North Carolina, United States, 27601
Overview
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
Job Overview We are currently seeking a dynamic, highly motivated, and experienced individual for the position of
Associate Director
,
Consumer Marketing . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).
Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients.
ONE team mindset to planning and executing DTP/DTC initiatives.
Builds strong relationships to optimize performance.
Fast learner who can adapt and change course when needed.
Raises the bar and is driven to challenge the status quo.
Self-starter who can work independently and collaboratively, prioritize tasks, and take initiative on unfamiliar tasks.
Excellent communication and collaboration skills.
Outstanding project management skills with ability to manage interdependencies and deadlines to meet objectives.
Strong interpersonal skills and ability to manage agency partners.
Analytical skills with strong business acumen.
Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
Motivated to innovate to deliver impactful patient experiences that contribute to brand growth.
Adheres to healthcare compliance SOPs and cross-functional collaboration.
Willingness to travel domestically up to 20% of the time as needed.
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry.
Urology and/or Women’s Health experience preferred.
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries.
Experience with planning, piloting, and scaling new digital marketing initiatives.
Skilled in insights-driven CRM and CX practices to optimize omnichannel campaign performance.
Experience working with agencies in developing and executing marketing plans across multiple channels.
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
Compensation and Benefits The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which includes merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances, and leaves in line with work state. Time-off policy includes flexible paid time off, 11 paid holidays, additional shutdown time in late December, and 80 hours of paid sick time annually. Total compensation will depend on candidate experience and qualifications.
Compliance and EEO Sumitomo Pharma America (SMPA)
is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, disability, veteran or military status, or any other protected characteristic.
Company Background Sumitomo Pharma Co., Ltd. is a global pharmaceutical company with key operations in the U.S., Canada and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. For more information on SMPA, visit our website at https://www.us.sumitomo-pharma.com or follow us on LinkedIn. Our mission and vision emphasize better healthcare and longer, healthier lives, supported by cutting-edge technology and ideas.
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Job Overview We are currently seeking a dynamic, highly motivated, and experienced individual for the position of
Associate Director
,
Consumer Marketing . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).
Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients.
ONE team mindset to planning and executing DTP/DTC initiatives.
Builds strong relationships to optimize performance.
Fast learner who can adapt and change course when needed.
Raises the bar and is driven to challenge the status quo.
Self-starter who can work independently and collaboratively, prioritize tasks, and take initiative on unfamiliar tasks.
Excellent communication and collaboration skills.
Outstanding project management skills with ability to manage interdependencies and deadlines to meet objectives.
Strong interpersonal skills and ability to manage agency partners.
Analytical skills with strong business acumen.
Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
Motivated to innovate to deliver impactful patient experiences that contribute to brand growth.
Adheres to healthcare compliance SOPs and cross-functional collaboration.
Willingness to travel domestically up to 20% of the time as needed.
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry.
Urology and/or Women’s Health experience preferred.
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries.
Experience with planning, piloting, and scaling new digital marketing initiatives.
Skilled in insights-driven CRM and CX practices to optimize omnichannel campaign performance.
Experience working with agencies in developing and executing marketing plans across multiple channels.
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
Compensation and Benefits The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which includes merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances, and leaves in line with work state. Time-off policy includes flexible paid time off, 11 paid holidays, additional shutdown time in late December, and 80 hours of paid sick time annually. Total compensation will depend on candidate experience and qualifications.
Compliance and EEO Sumitomo Pharma America (SMPA)
is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, disability, veteran or military status, or any other protected characteristic.
Company Background Sumitomo Pharma Co., Ltd. is a global pharmaceutical company with key operations in the U.S., Canada and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. For more information on SMPA, visit our website at https://www.us.sumitomo-pharma.com or follow us on LinkedIn. Our mission and vision emphasize better healthcare and longer, healthier lives, supported by cutting-edge technology and ideas.
#J-18808-Ljbffr