Sumitomo Pharma
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
Job Overview We are currently seeking a dynamic, highly motivated, and experienced individual for the position of
Associate Director, Consumer Marketing . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).
Tactical responsibilities may include but are not limited to driving the execution of in-office/Point-of-Care promotion, direct to patient education, digital and social media marketing campaigns, influencer programs, PR support, and may include traditional DTC tactics including print and/or video. This individual will play a key role in shaping brand perception, driving patient engagement, and supporting adherence through omnichannel marketing campaigns. The Associate Director will work closely with the HCP Marketing, Market Access, Patient Support Services teams, as well as all other involved functions and agency partners.
Job Duties and Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients
ONE team mindset to planning and executing DTP/DTC initiatives
Builds strong relationships to optimize performance
Fast learner who can adapt and change course when needed
Raises the bar and driven to challenge the status quo
Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks
Excellent communication and collaboration skills
Outstanding project management skills with proven ability to manage interdependencies and competing deadlines to ensure deliverables are on time, on budget, and address business objectives
Strong interpersonal skills and ability to manage agency partners
Excellent financial acumen and analytical skills
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Motivated to challenge the status quo and innovate to deliver impactful patient experiences that contribute to brand growth
Adheres to healthcare compliance SOPs
Fosters productive, collaborative cross-functional relationships
Travel, domestic only, for at least 20% of time, depending on business needs
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry
Urology and/or Women’s Health experience preferred
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
Experience with planning, piloting, and scaling new digital marketing initiatives
Skilled in insights-driven CRM and CX best practices to optimize omnichannel campaign performance
Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape
Compensation and Benefits The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes merit-based salary increases, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances, and leaves provided in line with your work state. Our time-off policy includes flexible paid time off, 11 paid holidays, additional time off during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation will depend on candidate experience and qualifications.
Disclaimers and Compliance Disclaimer: The statements describe the general nature and level of work. All personnel may be required to perform duties outside of their normal responsibilities. Sumitomo Pharma America is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital status; sex, gender; disability; veteran or military status; or any other characteristic protected by law.
Company Information Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. For more information about SMPA, visit https://www.us.sumitomo-pharma.com. Sumitomo Pharma Co., Ltd. operates globally with key locations in the U.S., Canada, and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. Follow us on LinkedIn for updates. Our mission and values guide our work, with a commitment to innovative research and development for better healthcare.
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Job Overview We are currently seeking a dynamic, highly motivated, and experienced individual for the position of
Associate Director, Consumer Marketing . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).
Tactical responsibilities may include but are not limited to driving the execution of in-office/Point-of-Care promotion, direct to patient education, digital and social media marketing campaigns, influencer programs, PR support, and may include traditional DTC tactics including print and/or video. This individual will play a key role in shaping brand perception, driving patient engagement, and supporting adherence through omnichannel marketing campaigns. The Associate Director will work closely with the HCP Marketing, Market Access, Patient Support Services teams, as well as all other involved functions and agency partners.
Job Duties and Responsibilities
Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
Build strong cross-functional relationships within the organization.
Champion patient POV and materials through field training and sales communications.
Ensure adherence of customer privacy and compliance practices.
Key Core Competencies
Passionate about making a meaningful difference for patients
ONE team mindset to planning and executing DTP/DTC initiatives
Builds strong relationships to optimize performance
Fast learner who can adapt and change course when needed
Raises the bar and driven to challenge the status quo
Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks
Excellent communication and collaboration skills
Outstanding project management skills with proven ability to manage interdependencies and competing deadlines to ensure deliverables are on time, on budget, and address business objectives
Strong interpersonal skills and ability to manage agency partners
Excellent financial acumen and analytical skills
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Motivated to challenge the status quo and innovate to deliver impactful patient experiences that contribute to brand growth
Adheres to healthcare compliance SOPs
Fosters productive, collaborative cross-functional relationships
Travel, domestic only, for at least 20% of time, depending on business needs
Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred.
Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry
Urology and/or Women’s Health experience preferred
Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
Experience with planning, piloting, and scaling new digital marketing initiatives
Skilled in insights-driven CRM and CX best practices to optimize omnichannel campaign performance
Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels
Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape
Compensation and Benefits The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes merit-based salary increases, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances, and leaves provided in line with your work state. Our time-off policy includes flexible paid time off, 11 paid holidays, additional time off during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation will depend on candidate experience and qualifications.
Disclaimers and Compliance Disclaimer: The statements describe the general nature and level of work. All personnel may be required to perform duties outside of their normal responsibilities. Sumitomo Pharma America is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital status; sex, gender; disability; veteran or military status; or any other characteristic protected by law.
Company Information Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. For more information about SMPA, visit https://www.us.sumitomo-pharma.com. Sumitomo Pharma Co., Ltd. operates globally with key locations in the U.S., Canada, and Europe focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. Follow us on LinkedIn for updates. Our mission and values guide our work, with a commitment to innovative research and development for better healthcare.
#J-18808-Ljbffr