Head of Marketing (IN2WW), Amazon Ads Asia Growth Markets Job at Amazon in New Y

Head of Marketing (IN2WW), Amazon Ads Asia Growth Markets We are hiring a Head of Marketing for IN2WW (India to Worldwide cross-border advertisers) who dares to Invent and Simplify and Think big! He/She will be responsible for building marketing infrastructure from scratch in a start-up like environment for Amazon Advertising in India. The role requires native understanding of the India business landscape and preferably knowledge on cross-border e-commerce. At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance the customer experience and are integrated with our core eCommerce platform. We have developed products that leverage Amazon’s strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase. A strategic part of our charter is to build a portfolio of self-service advertising products to enable small and medium businesses (SMB) to engage with customers in relevant ways. Our growing team in Asia drives awareness, activation and engagement for Asia-based sellers advertising in the rest of the world, including North America, Europe and Japan. More and more Asia sellers are looking to build their brands globally via Amazon’s brand-building ad products (e.g., Sponsored Brand, Stores). Seeing the potential, we are now seeking a Head of Marketing (IN2WW) to join our team to build marketing infrastructure, and create multi-channel campaigns/strategies especially on the digital marketing front to drive the awareness and adoption of Amazon’s brand-building ad products in India for cross-border sellers and advertisers. This role is a managerial role, and will start as an IC to build up the team. He/she will be responsible for setting the strategy and leading the team for the implementation of marketing activities in the IN2WW arc. This Senior role will work at both the strategic level and the executional level to create impact for our customers. Our team is growing fast, and now is a great time to join the team and shape marketing communication for this high visibility program. Key job responsibilities Set marketing strategy for the IN2WW arc Hire and develop the best for the IN2WW team Build marketing infrastructure, including but not limited to marketing channels, content development, training and partnership programs. Set up working models with internal teams and external partners to collaborate on marketing reach-out to Amazon sellers Own marketing budget and multi-channel campaigns from end to end Optimize against key metrics including CTR, open rates, and advertisers registered Track marketing best practices in the region, monitor industry trends, and make recommendations BASIC QUALIFICATIONS 6+ years of professional non-internship marketing experience Experience managing teams Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience driving direction and alignment with cross-functional teams PREFERRED QUALIFICATIONS Experience using SQL to pull data and metrics to deliver reports Experience with basic HTML, website management and content management systems (CMS) Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr In Summary: Head of Marketing for IN2WW (India to Worldwide cross-border advertisers) will be responsible for building marketing infrastructure from scratch in a start-up like environment for Amazon Advertising in India . The role requires native understanding of the India business landscape and preferably knowledge on cross-Border e-commerce. The role is a managerial role, and will start as an IC to build up the team. En Español: Jefe de Marketing (IN2WW), Amazon Ads Asia Growth Markets Estamos contratando a un jefe de marketing para IN2Ww (India to Worldwide cross-border advertisers) que se atreve a Inventar y Simplify and Think big! Él / Ella será responsable de construir la infraestructura de marketing desde cero en un entorno como el inicio para Amazon Advertising en India. El papel requiere una comprensión nativa del panorama empresarial indio y preferiblemente conocimiento sobre comercio electrónico transfronterizo. En Amazon buscamos continuamente oportunidades de inventar por parte de nuestros clientes, ayudándoles a encontrar y descubrir prácticamente cualquier cosa que quieran comprar en línea. Para este fin estamos construyendo una gama de productos publicitarios que mejoran la experiencia del cliente e están integrados con nuestra plataforma de comercio electrónico. Hemos desarrollado productos que impulsan las fortalezas de Amazon como una clase mundial de servicios comerciales electrónicos y tenemos experiencia en el descubrimiento de plataformas de mercadotecnia más relevantes, incluidos los vendedores automovilísticos en América del Norte y Japón. Viendo la potencialidad, ahora estamos buscando un Jefe de Marketing (IN2WW) para que se una a nuestro equipo para construir infraestructura de marketing y crear campañas/estrategias multicanal especialmente en el frente de marketing digital para impulsar la concienciación y adopción de los productos publicitarios de construcción de marca de Amazon® en India para vendedores y anunciantes transfronterizos. Este papel es un rol administrativo, y comenzará como un IC para construir el equipo. Él / ella será responsable de establecer la estrategia y liderar al equipo para implementar las actividades de mercadotecnia en el arco IN2Ww. Configurar modelos de trabajo con equipos internos y socios externos para colaborar en el marketing, llegar a los vendedores de Amazon Propio presupuesto de marketing y campañas multicanal del extremo al extremo Optimiza contra métricas clave como CTR, tasas abiertas y anunciantes registrados Rastrear las mejores prácticas de mercadeo en la región, monitorear tendencias de la industria y hacer recomendaciones calificaciones básicas 6+ años de experiencia profesional no especializada en marketing Experiencia administrando equipos Experiencia utilizando datos y métricas para impulsar mejoras con Excel o Table Experience (manipulación de datos, macros, gráficos y tablas pivot) Experiencia manejando dirección y alineamiento con equipos transversales PREFERRED QUALIFICACIONES Experiencia usando SQL para extraer información y métricos para informar con sistemas HTML básicos, gestión de sitios web y administración de contenidos (CMS) Nuestros empleadores amazones ofrecen una oportunidad legal para contatar nuestros resultados durante el proceso de solicitud. Si usted necesita una entrevista con un trabajador veterano que se encuentre en situación de incapacidad o si no está solicitando asistencia jurídica, incluida en la lista https://www.youtube.com/watch?v=T8Jb_UXp